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Learn MoreLearn MoreLearn MoreBrick-and-mortar refers to a physical store or business that has and operates in a traditional, physical location, as opposed to an eCommerce business. These businesses engage with customers in person, offering in-person shopping experiences, services, or products in a specific place, such as a retail store or an office. For example, a clothing retailer, such as Primark, with multiple physical locations where customers can walk in, browse the products, make purchases, and interact with staff.
Brick-and-mortar has the advantage of offering personalized customer service, face-to-face. These interactions help build strong relationships with customers and provide a more engaging experience. Their experience is elevated even more with the traditional business model granting them the ability to see, touch, and try products before purchasing, making it easier for consumers to assess their quality. Physical stores also have the advantage of creating immersive brand experiences through store design and customer service, which can enhance brand loyalty and identity.
However, the business model is at a disadvantage compared to eCommerce platforms. Brick-and-mortar stores are limited to serving customers within a certain geographic area, reducing their ability to reach a global audience. But this can be countered by offering an omnichannel experience which can help retail stores reach more customers beyond their physical location.
The Akeneo 2023 Global B2C Survey revealed that customers prioritize both in-person and digital shopping experiences, highlighting the need for omnichannel, hybrid customer journeys. But it also showed that the cost-of-living crisis is squeezing wallets everywhere; businesses must learn how to...
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Learn how an effective omnichannel strategy can create seamless, personalized experiences no matter where your consumers shop.
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Looking to the coming year, we break down how the retail landscape is evolving to provide consumers with more personalized experiences and unparalleled convenience. Plus, we take a glimpse at how the circular economy can support a brighter, more sustainable retail tomorrow.
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