Unlock 2025
Join us to explore how AI-driven commerce can elevate your business
Learn MoreLearn MoreLearn MoreProduct bundling is a marketing strategy in which a company puts multiple related products or services together and sells them as a single package at a discounted price. For example, a smartphone retailer could offer a bundle that includes a smartphone, a wireless charger, and a phone case for a discounted price compared to buying the items individually. This provides value to the customer and encourages them to purchase additional products they might need or didn’t think they needed.
Product bundling is characterized by its increased revenue as it encourages customers to buy more items than they originally intended, driving sales. Product bundling also allows businesses to cross-sell complementary products and upsell higher-value items. And by offering all the necessary items together, businesses make it easier for customers to complete their purchases without searching for each product individually, resulting in improved customer experience.
A challenge to product bundling could be customers feeling forced to buy products they don’t need, which can lead to frustration or deter them from purchasing. However, this can be countered by balancing the amount of times bundled products are advertised to customers.
In this last installment of the 12 Days of PXMas series, we unwrap a treasure trove of insights that span the entire spectrum of the retail experience. From the strategic prowess of product bundling to the inseparable fusion of sustainability and profitability, Akeneo's byline features dive into...
Learn more
Dive into how Product Information Management (PIM) is actively shaping the future of customer engagement and business efficiency, and discover PIM’s capability to streamline operations, enhance product personalization, and drive sustainability in an increasingly competitive market in this guest...
Learn more
Explore the often-overlooked realm of customer support and the impact of sidelining customer support on the $816 billion returns crisis. Discover how brands can transform customer interactions into opportunities for revenue growth by leveraging product experiences, reducing returns, and integrating...
Learn more
Akeneo Product Cloud
Product Cloud Packages
PIM Manage & Enrich
SDM - Onboard Suppliers
Syndication - Activate Product Experiences
Shared Catalogs
Insights - Analyze & Act
Integrations
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
