Discover how to leverage AI technology to deliver comprehensive, compelling product experiences to consumers. Check out what Akeneo’s Chief Strategy & Marketing Officer has to say on the topic.
In a world where AI is all the buzz it can be hard to truly understand how utilizing artificial intelligence (AI) for product experiences (PX) and the benefits this can have for your business. AI for PX is all about harnessing some of the most innovative AI technologies out there today to create efficient, hyper personalized product experiences across an array of digital and physical touchpoints. The potential power of this has already been touted from the mountaintops, but there are 3 worth mentioning again:
Generate product content tailored for each unique market, language, and platform, multiplying business opportunities and brand reach
Remove lengthy manual tasks and increase operational efficiency and elevate employee job satisfaction
Be mindful that bad product data in = bad product data out. No matter how advanced AI and technology has become you should always start by looking at the quality of your product data first. Every product experience strategy starts with good product information and the same goes for your AI investments. Start by looking at how you can leverage AI to clean and structure your data before you invest in more advanced AI solutions.
Discover how artificial intelligence is revolutionizing the way we shop for gifts, offering brands the opportunity to create personalized recommendations, accurate predictive shipping, improved customer support, and more to ensure that this holiday retail experience is merrier than ever.
AI has been monikered as the fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences. But there’s a caveat that people often gloss over: both your product information and technology stack need to be optimized and up-to-date before you can take full advantage of generative AI.
This upcoming webinar with guest speakers from Forrester Research, Havaianas International, and Unifai will discuss insights into harnessing AI to improve the employee, product, and customer experience and more.
Businesses across industries are working on relevant ways to leverage generative AI. In retail especially, the focus is on how the emerging technology can boost customer experiences. Fueled by a 24% year-over-year increase in eCommerce sales, Walmart’s CEO Doug McMillion states that the company will continue to invest in technology, including automation and AI.
It’s hard to ignore the buzz around AI capabilities and how this can be a powerful tool for brands and retailers managing and enriching thousands of products. In this recorded discussion between experts at Ventana Research, Akeneo, and Valtech, you’ll learn about the best ways to use AI today, the unlimited opportunities in the future, and potential unforeseen issues to look out for when testing or getting started.
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