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IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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AI Meets PX: The Path to Product Excellence

Discover how to leverage AI technology to deliver comprehensive, compelling product experiences to consumers. Check out what Akeneo’s Chief Strategy & Marketing Officer has to say on the topic.

What is AI for PX?

In a world where AI is all the buzz it can be hard to truly understand how utilizing artificial intelligence (AI) for product experiences (PX) and the benefits this can have for your business. AI for PX is all about harnessing some of the most innovative AI technologies out there today to create efficient, hyper personalized product experiences across an array of digital and physical touchpoints.

The potential power of this has already been touted from the mountaintops, but there are 3 worth mentioning again:

Automatic generation of product content

Generate product content tailored for each unique market, language, and platform, multiplying business opportunities and brand reach

Enhanced work automation

Remove lengthy manual tasks and increase operational efficiency and elevate employee job satisfaction

Smart Customer Support

AI can help unburden teams and make them highly efficient which helps to encourage higher customer satisfaction.

Be mindful that bad product data in = bad product data out. No matter how advanced AI and technology has become you should always start by looking at the quality of your product data first. Every product experience strategy starts with good product information and the same goes for your AI investments. Start by looking at how you can leverage AI to clean and structure your data before you invest in more advanced AI solutions.

Today’s core AI applications for PX

The biggest question on most people’s minds is how to get started and what AI solutions they should use. At Akeneo we have invested in over 20+ AI applications that our customers are using today. These solutions span 3 core use cases that we have identified as critical to a business’s product experience strategy. Through our customers usage of those applications we’ve learned that there is a logical order to applying AI in order to maximize its benefits.

Check out our AI Glossary

Leverage AI to accurately clean and enrich any product data including de-duplication, data extraction, and product categorization & classification, at scale and in a centralized way. Relieve your teams from lengthy manual data work by leveraging the power of AI.

View key partners to get you started

Quickly and easily generate ready-to-edit content, including product descriptions and product page copy that aligns with your business’s tone of voice, product keywords, and character limits.

View key partners to get you started >

Automatically translate product content to quickly and efficiently deliver product experiences at scale and in any language with AI

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Proven ways to leverage AI for your PX strategy

AI in action

Find out how your peers are using AI

Intersport develops its omnichannel strategy thanks to Akeneo’s PIM and AI

Intersport reduced product catalog processing time by 50% and created a cohesive customer experience between online and offline ch…

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Mondial Tissus Leveraged AI to Accelerate Expansion, Time-to-Market, and Productivity

Discover how the French leader in fabric sales improved their global product experience offering and reduced their time-to-market …

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Rexel Automates the Enrichment of 800,000 Products in the ETIM Classification with AI

With only a ten-minute training period required and 98% accuracy, Unifai’s AI technology enabled Rexel to enhance almost half of…

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