2024 B2B Survey Results
Discover the pressing challenges and shifting trends happening within B2B
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Connect your enriched product data in Akeneo to the top retailer and marketplace sites to drive compelling customer experiences. Increase conversions and sell more products with accurate and complete product information optimized to meet the requirements of each destination.
Leading brands and distributors choose Akeneo Activation to power their omnichannel product strategy,
including wholesale (1P), direct (3P), and hybrid go-to-market strategies
After enabling a retailer or marketplace, the required and optional attributes are visible within Akeneo, and users can easily map existing PIM attributes to complete the necessary fields.
Operations can be set up to transform the PIM data to meet channel requirements, scaling a team’s ability to leverage the high-quality content in the PIM without unnecessary manual effort.
PIM data can be transformed to create channel-specific values, without the need for creating new attributes. This helps you maintain strong data governance and a single source of truth, while benefiting from optimized content for each channel.
A great example of this is the Title of your product. In the PIM, you might store the official title that is used on your own ecommerce site. But for Amazon, it can be important to add your Brand name at the front to improve SEO.
Reduce manual effort and automate the process to ensure accurate and complete data is regularly sent to the channel, in the required format.
Channel requirements are automatically kept up-to-date, giving you actionable insights into any mapping or content changes needed to ensure successful publishing. Akeneo also tells you how the live PDP compares to data you’re sending – so you can engage with the retailer/marketplace to make necessary changes.
Launch more products and open new channels more quickly with easy channel setup, attribute mapping, and publishing options.
Transform your product information at scale to drive better SEO and conversions on each channel, while maintaining strong data governance.
Spend less time in fragmented portals and spreadsheets; leverage automated processes to scale your operations efficiently.
Quickly test and scale your go-to-market strategy with support for multiple languages and connections to leading marketplaces in multiple countries.
Simplify your tech stack and build around Akeneo as your source of truth for product information and the single point of integration for retailers and marketplaces.
Rather than implementing and learning a third-party syndication tool, Akeneo Activation is built natively on top of the Akeneo PIM.
Transform existing attributes in the PIM to meet channel-specific requirements and optimize performance.
Automatically connect Akeneo with 400+ sales channels using best-in-class APIs.
Manage and normalize all product data to use Akeneo as the single point of integration for products.
Get notified when a channel makes changes, and make updates at scale, to ensure successful publishes each time.
Automatically bring ASIN and A+ content references back into the PIM, and get visibility into any differences in what you’re syndicating vs what is live on the PDP.
Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.
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