IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

en

Activate product experiences at scale across your top sales channels

Connect your enriched product data in Akeneo PIM to the top retailer and marketplace sites to drive compelling customer experiences. Increase conversions and sell more products with high-quality product content that is optimized to meet the requirements of each destination.

Leading enterprise businesses choose Akeneo for their activation needs:

TecTake GmbH
MANN+HUMMEL
ISDIN
Costa Farms

The power of PIM + Activation

Map and transform data to align with channel requirements

After enabling an activation channel, the required and optional attributes are visible within Akeneo, and users can easily map existing PIM attributes to complete the necessary fields.

Operations can be set up to transform the PIM data to meet channel requirements, scaling a team’s ability to leverage the high-quality content in the PIM without unnecessary manual effort.


Optimize and enrich content to improve performance

PIM data can be transformed to create channel-specific values, without the need for creating new attributes. This helps you maintain strong data governance and a single source of truth, while benefiting from optimized content for each channel.

A great example of this is the Title of your product. In the PIM, you might store the official title that is used on your own ecommerce site. But for Amazon, it can be important to add your Brand name at the front to improve SEO.


Publish and review to ensure accuracy and completeness

Your channel-optimized product data can be published out of Akeneo with just a click, or scheduled at regular intervals for additional automation.

Channel requirements are automatically kept up-to-date, giving you visibility into any mapping or content changes that need to be updated to ensure that your accurate and complete product content is being delivered as expected.


Download the Akeneo Activation Infosheet

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.