IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


Enable omnichannel experiences, no matter what you’re selling

Whether you’re selling clothes, cosmetics, cleaning products, or all of the above, Akeneo’s PIM solution provides your team with the scalability, flexibility, and adaptability you need to grow. Activate your brand story across every channel and locale so that your customers have everything they need to make informed decisions, no matter where they’re shopping.

Leading Enterprises Choose Akeneo

Centralize your product information

With Akeneo PIM as a central hub of product information, you can control and manage the data and the process, making your teams more productive and efficient. Creating a single source of truth with our PIM solution ensures product data completeness and legal compliance as well as a consistent brand experience across all existing and emerging sales channels in the CPG space.

Enter new channels and locales with ease

Setting your business up for success now increasingly means keeping an eCommerce platform with an agile structure that can quickly pivot if need be. With Akeneo PIM, opening new sales channels is a piece of cake. Expand to marketplaces, social commerce, apps, and more by having eCommerce support that helps accelerate new product introduction and updating processes so you can get your products to market faster, regardless of the channel or region.

Create personalized, consistent product experiences everywhere

Marketplaces and retailers often have their own unique requirements for how CPG product information should be structured. As a result, brands in the CPG sector have to add a step to their activation process to customize their product information for each marketplace or retailer. Akeneo’s Tailored Exports reduces the time brands spend reformatting data by allowing non-technical business users to easily and quickly filter, map, and transform their existing product information and structure to align with the structural requirements of any, and every, marketplace.

Key Akeneo PIM Capabilities

Manage product variations like size, color, and material for thousands of products with ease. Automate menial tasks for variants with custom rules and make bulk updates for greater efficiency.

Confidently enrich and launch products across any existing or emerging channel at the drop of a hat. Manage images, accurate translations, and localized measurements to increase sales and reduce returns.

Identify gaps and inconsistencies across every single product and variation. Proactively utilize data quality scores to increase productivity and decrease time-to-market.

Unlock Growth in the CPG Sector

Faster time to market

Increase conversions

Reduce returns

Increase productivity

Sell omnichannel

Easier onboarding

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.