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Change the way your business does business in the age of digital transformation

The B2B approach has been characterized by face-to-face interactions, lengthy negotiations and sales cycles, and a strong reliance on established relationships. Embrace the future with a digital sales strategy that meets buyers where they are and grows sales.

Leading Enterprises Choose Akeneo to Support their Digital Transformation

What is digital transformation and why is it so important?

Digital transformation is about shifting from traditional, catalog-based operations to a dynamic, online approach that meets today’s buyer expectations. Instead of printing annual catalogs, businesses can update products instantly, connect with customers online, and offer a seamless, 24/7 shopping experience.

This shift is essential as more buyers prefer to shop online and expect up-to-date, accessible information across channels. Embracing digital tools not only meets these needs but also strengthens customer loyalty, boosts sales, and keeps businesses competitive in a fast-paced market.

CX & Sales

Process orders faster, create quotes, and increase average order value thanks to self-service buying portals, and up-to-date product information and assets.

IT & Operations

Create a single source of truth for product information that is purpose-built to manage complex product catalogs and connect with new and existing systems.

Executives

Grow sales and increase employee satisfaction by leading your company into the digital age of B2B buying.

Key Benefits of leveraging Product Cloud for Digital Transformation

Increase Sales

Digital product experiences makes it easier for buyers to find information and make fast, informed purchasing decisions.

Reduce Costs

With an effective B2B digital commerce strategy businesses can reduce the costs of offline selling and improving productivity and overall profitability.

Improve Loyalty

Drive faster, more relevant interactions with buyers that ensure repeat business, boosting loyalty and retention thanks to complete, comprehensive access to buying portals.

Boost Productivity

Teams can now handle customer inquiries more easily, process and prepare orders and quotes quickly, and transition from order takers to revenue generators.

Expand Market Reach

Sell anywhere your buyers buy, whether it’s online, via mobile or tablets, and enable  tap into new marketplaces.

Stay Competitive and Relevant

An online business allows organizations to adapt quickly to changing markets and customer needs in a highly scalable way.

Supporting Digital Transformation with Akeneo Product Cloud

Change the way your business operates by embracing digital transformation and the future of B2B buying.

Commerce Platform Migration

Replatforming or selecting a digital commerce solution is a big undertaking to ensure successful digital transformation.

Composable Commerce

Embrace composable approach to your tech stack that will help your business be more agile and flexible in today’s digital world.

B2B Manufacturing

High quality product information unlocks numerous advantages for B2B manufacturers.

Relevant Information

Jun 12, 2024

Unlock 2024: Spaenaur

Hear directly from the Head of Digital Customer Experience at Spaenaur as he discusses: Maneuvering an 87-year-old company through a comprehensive digital transformation, with the help of Akeneo’s technology and…

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Feb 03, 2019

SLV – Experience Light

Discover how SLV cut translation management time by 60% and eCommerce enrichment time by 80% thanks to PIM.

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Sep 23, 2024 5 min to read

B2B Goes Digital: What That Means for You

The B2B industry is undergoing a dramatic shift, driven by the rise of digital sales strategies and cutting-edge technologies like AI and visual configuration tools. Discover how AI is not only transforming customer interactions but also ensuring accurate, reliable product information across all…

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Jun 16, 2020

Webinar: Headless Commerce and Digital Transformation

Watch the webinar