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Migrate to composable commerce with PIM

Unlike a traditional, monolithic approach, composable commerce allows organizations to leverage best-of-breed commerce vendors to create an ecosystem that is completely customized to meet their organization’s needs. But overhauling your entire system of product data can be daunting; where do you even start? With Akeneo, it begins with PIM.

Leading Enterprises Choose Akeneo for their Composable Commerce Migration

What is composable commerce?

Composable commerce is a development approach that enables organizations to activate their entire product record across every channel by leveraging plug-and-play capabilities, wherein organizations can best-of-breed commerce vendors composed together into a singular, custom-built application.

Instead of the traditional approach, composable commerce software communicates via API. Each individual solution can be updated or replaced at any time without disrupting the rest of the system, meaning that your eCommerce stack is flexible and can scale to meet your needs.


MACH-Certified PIM

MACH technologies (Microservices-based, API-first, Cloud-native, Headless) support a composable enterprise in which technologies are replaceable and scalable. This modular approach enables your organization with the flexibility and scalability you need to support composable commerce.

Not all PIM tools are MACH-certified, but Akeneo is. Learn more here.


Benefits of composable commerce

With composable commerce, brands are able to:

  • Create compelling, coherent, and consistent product experiences across every channel, regardless of their specific personalizations.
  • Accelerate time-to–market and expand into new territories, products, and markets more seamlessly than ever before.
  • Leverage best-of-breed technology solutions to ensure that they’re utilizing the most up-to-date and efficient processes.
  • Scale their tech stack with their company by replacing technologies as they continue to grow and take on new challenges.

Key Composable Commerce Capabilities

With a composable solution like Akeneo, every component of your tech stack is replaceable, and therefore scalable. Changing, adding, or removing one aspect of your tech stack will no longer crumble your entire ecosystem. What does this mean? Accelerated time-to-market, increased eCommerce conversions, eliminated redundant technology costs, and stronger omnichannel experiences.


An open ecosystem essentially means that your organization isn’t tied to one specific vendor; you are free to select the software that best serves each individual business need, ensuring that you’re receiving world-class SaaS products across the board. This encourages simple integrations and deep customization capabilities, allowing your team to build the perfect system for your commerce tech stack.


The scalability and flexibility of a composable solution like Akeneo is one of the biggest reasons so many organizations are beginning to transition. Whether it’s adapting to meet the needs of new customer markets, new global locations, new products, or new eCommerce channels, composable commerce offers the flexibility to meet your organization’s needs that a traditional approach can’t compete with.