Expand to New Markets: Unleash Global Growth with Seamless Product Experiences

Expanding into new markets shouldn’t mean grappling with disjointed or outdated product information. 

Managing product data manually can slow down the expansion process and lead to inconsistencies that confuse customers and hinder growth. 

With Akeneo’s centralized Product Information Management (PIM) platform, brands can create a single source of truth that scales effortlessly across every market. 

This approach not only improves efficiency but also ensures all teams are working with accurate, up-to-date product data, fostering consistency and brand trust across all regions.

A successful market expansion goes beyond translation; it involves tailoring product data to local standards, preferences, and measurements. Different regions may use unique sizing standards, currencies, or units of measurement, and failing to meet these standards can be a barrier to purchase. Akeneo simplifies localization by offering tools that allow brands to adapt product information—whether it’s a local sizing chart or a region-specific description—ensuring each customer receives a familiar and relevant product experience. This adaptability not only enhances customer understanding but also drives conversions by meeting customers exactly where they are.