Retailers and marketplaces offer a great path to market for reaching new audiences and growing your sales.
Depending on the types of products you sell, it might make more sense to diversify your strategy by selling wholesale to retailers or direct to consumers on marketplace sites.
Each has its pros and cons, and a combination of both is usually the best decision to maximize exposure to new customers and grow your sales.
Leverage a single point of integration to connect to leading retailers and marketplaces at scale
Enrich products in the PIM and automate syndication to launch channels quickly and keep product content up-to-date
Launch new channels quickly and leverage your source of truth for product data to own the brand voice
Whether general or niche sites, retailers and marketplaces offer great exposure to new shoppers that might otherwise not land on your own ecommerce website
With high-quality product experiences on multiple platforms, your products will continue to be surfaced to new shoppers as they search for products
Keeping your product information accurate and up-to-date will ensure you’re meeting channel requirements and customer expectations, helping increase visibility and conversion
With a single source of truth for product information and a single point of integration for leading retailers and marketplaces – teams can be agile in launching and scaling new sales channels
Each retailer and marketplace has its own requirements, requiring teams to add new attributes or update their product data in order to get accepted
These requirements can change frequently (hundreds of times/year for the largest retailers), making it nearly impossible to keep your products accurate and up-to-date on each site
For many teams, the primary method for adding/updating products is through manual uploads or updating product detail pages individually in the marketplace’s admin portal
Many companies have separate teams and separate technologies to help manage, enrich, and syndicate product data to all of their sales channels – leading to duplicate efforts and/or incomplete data
With lots of competition on these general retailer and marketplace channels, there is an additional need to stand out and ensure products are always accurate and constantly updated
With Akeneo product cloud, your teams can collaborate together to manage, enrich, and activate products at scale. Leverage the source of truth in Akeneo PIM and benefit from out-of-the-box integrations to leading global retailer and marketplace sites.
Learn more about Akeneo Activation
Connect your retailer and marketplace accounts with Akeneo to ingest the product data requirements for each site
Map attributes and set up operations to optimize channel-specific content while enforcing strong data governance
Publish accurate and complete product experiences at scale, asserting control over the content on live PDPs and
Get alerted of changes or errors, and update with bulk actions to optimize performance
Leading businesses choose Akeneo to activate their products and grow sales on retailers and marketplaces
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