As a retailer or distributor, whether you sell B2B or direct to consumer, a product cloud scales your data collection, enrichment, activation, and optimization strategies to deliver winning product experiences for your customers.
Leading retailers and distributors choose Akeneo
No matter your industry, retailers and distributors need accurate, complete, and consistent product information that is prepared to scale with your business.
Ingest product data from suppliers, mapped automatically to your data model, and transformed to meet your internal data standards
Improve the quality and usefulness of key attributes to help your customers find and purchase your products
Syndicate your product experiences on your D2C website and share with internal teams to support the entire customer journey
Measure the success of your products and improve processes and product information with actionable insights
A single source of truth: Centralizing, normalizing, and enriching all product data in a single platform ensures that you have consistency in product details, descriptions, and specifications to maintain a coherent and reduce the risk of conflicting or outdated information.
Improved customer experience: Accurate and up-to-date product information across all touchpoints contributes to a seamless and positive customer journey, irrespective of how or where customers interact with your products.
Increased operational efficiency: Instead of managing disparate sets of data in different formats, retailers can centralize product information and streamline workflows to encourage collaboration. New products or updated information is processed at scale, leading to increased efficiency, reduced errors, and quicker time-to-market.
Time and cost savings: Chasing suppliers or manually updating thousands of products can be resource-intensive and prone to errors. Automating this process and offering easy-to-use tools can save your team’s time and money.
Quickly adapt to market changes: In a dynamic market environment, retailers need to adapt quickly to changes in product information, market trends, new channels, and customer and buyer expectations. A product cloud allows for rapid updates at scale, ensuring that the latest information is communicated across all channels.
Scale your operations efficiently and execute a winning go-to-market strategy with accurate, complete, and accessible product data inside Akeneo
Streamline product data exchange, correction, and enrichment. Revolutionize outdated processes and leverage AI to automate supplier data onboarding at scale
Build a single source of truth with accurate and complete product data – allowing teams to collaborate together and execute go-to-market strategies with more agility and confidence
Offer your customers a unified buying experience with the tools you need to digitize the entire customer journey through discovery, purchase, and post-purchase interactions
Unlike a traditional monolithic approach, composable commerce allows organizations to leverage best-of-breed commerce vendors to create an ecosystem that is customized to meet their organization’s needs.
Ploonk, the recipient of the 2025 Akeneo Accelerator Award, leveraged Akeneo to streamline marketplace integration, eliminate manual inefficiencies, accelerate time-to-market.
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Kruitbosch, the recipient of the 2025 Akeneo Leadership Award, leveraged Akeneo to centralize data, streamline supplier collaboration, and automate workflows.
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FELCO is the recipient of the 2025 Expansion Award due to their strategic use of Akeneo PIM to scale their eCommerce presence from 10 to 170 markets in under six months.
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