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Why Retailers & Distributors Need a PIM Solution

Retailers and distributors regularly deal with large volumes of product information – hundreds of thousands of SKUs, each with their own assortment of attributes that are changing rapidly. That’s why a PIM for retail, wholesale, and distribution enterprises must be scalable and responsive.

Akeneo offers a PIM for retailers and distributors that helps you organize your product information, develop the right catalogs for your omnichannel strategy, and deliver compelling product experiences to support great customer experiences.

Leading retailers and distributors choose Akeneo

Centralize your product information

You have product data coming from dozens of heterogeneous sources. You need a single system of record for all your products, for all your teams, and for all your channels. With Akeneo PIM as a central hub of product information, you can control and manage the data and the process, making your teams more productive and efficient.


Distribute product data to all channels

Easily spread your enriched and complete product information to all your channels — in-store, eCommerce, mobile, marketplace, print, and more. Our connectors, syndication add-on, and marketplace extensions can hook into virtually every platform so you can efficiently keep your product information consistent across channels.


Onboard your suppliers

Retailers and distributors often work with hundreds of suppliers, every one of them providing differently formatted data, documents, and visual assets. That’s a nightmare to manage. With Akeneo PIM, you can offer a cloud-based supplier onboarder so suppliers provide you just the data you need, at the right time, and in your desired format!


Cross-border selling made easy

In Akeneo PIM, you can manage up to 210 different locales – a combination of languages and regions. Akeneo PIM makes it easy to manage the process of translations and localization to support your global sales strategies.


Speed your time-to-market

Got seasonal products? Keep up with changing consumer tastes and trends. Akeneo PIM speeds the new product introduction and updating processes so you can get your products to market faster — across all channels and regions.


Key Akeneo PIM Capabilities

Grow digital sales

Supplement your print catalog with tailored product listings relevant for digital channels such as web, marketplaces, mobile, and more. Pre-built API-based connectors rapidly feed complete product data to leading eCommerce platforms.


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Build customer trust

Use Akeneo PIM’s Data Quality Insights to ensure customers only see high-quality, accurate data in your catalogs. Spot errors, improve consistency, and track product data quality over time to make sure you’re delivering the best possible product experiences that customers demand.


Unclog the product data pipeline

Akeneo PIM is an easy-to-use solution designed for marketers to onboard, enrich, and distribute technical, usage, and emotional product information. Its Validation Workflow and collaborative Teamwork Assistant help get data flowing smoothly to all your sales channels.


Unlock retail and distribution growth

Improve data quality

Speed time to market

Increase conversions

Increase productivity

Go omnichannel

Reduce returns

What retail and distribution marketers are saying

Akeneo PIM has allowed us to transform our business model while slashing enrichment costs, leading to increased revenue.

With Akeneo, we have far higher quality product information on the site and spend much less time managing product changes

We wondered how we ever managed to enrich and manage product information without Akeneo PIM.

Customer Stories

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.