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IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Why Retailers & Distributors Need a PIM Solution

Retailers and distributors regularly deal with large volumes of product information – hundreds of thousands of SKUs, each with their own assortment of attributes that are changing rapidly. That’s why a PIM for retail, wholesale, and distribution enterprises must be scalable and responsive.

Akeneo offers a PIM for retailers and distributors that helps you organize your product information, develop the right catalogs for your omnichannel strategy, and deliver compelling product experiences to support great customer experiences.

Leading retailers and distributors choose Akeneo

Centralize your product information

You have product data coming from dozens of heterogeneous sources. You need a single system of record for all your products, for all your teams, and for all your channels. With Akeneo PIM as a central hub of product information, you can control and manage the data and the process, making your teams more productive and efficient.

Distribute product data to all channels

Easily spread your enriched and complete product information to all your channels — in-store, eCommerce, mobile, marketplace, print, and more. Our connectors, syndication add-on, and marketplace extensions can hook into virtually every platform so you can efficiently keep your product information consistent across channels.

Onboard your suppliers

Retailers and distributors often work with hundreds of suppliers, every one of them providing differently formatted data, documents, and visual assets. That’s a nightmare to manage. With Akeneo PIM, you can offer a cloud-based supplier onboarder so suppliers provide you just the data you need, at the right time, and in your desired format!

Cross-border selling made easy

In Akeneo PIM, you can manage up to 210 different locales – a combination of languages and regions. Akeneo PIM makes it easy to manage the process of translations and localization to support your global sales strategies.

Speed your time-to-market

Got seasonal products? Keep up with changing consumer tastes and trends. Akeneo PIM speeds the new product introduction and updating processes so you can get your products to market faster — across all channels and regions.

Key Akeneo PIM Capabilities

Unlock retail and distribution growth

Improve data quality
Speed time to market
Increase conversions
Increase productivity
Go omnichannel
Reduce returns

Connect to your sales channels

A PIM is useless if it can’t connect to your sales channels. That’s why Akeneo offers API-based connectors to leading eCommerce platforms like Adobe Commerce (Magento) and Salesforce Commerce Cloud. Our Akeneo Product Activation solution manages feeds to thousands of marketplaces. And additional connectors and extensions are available on the Akeneo Marketplace.

Go to Marketplace

Customer Stories

Jun 11, 2021

Turner Price

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Oct 20, 2020


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Aug 12, 2020

The Conran Shop

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.