NRF 2025
Join Akeneo at Retail's Big Show in NYC and elevate your product experience strategy!
Register NowRegister NowRegister NowAs a brand manufacturer whether you sell B2B or direct to consumer you are responsible for the product experience your customers have on those end destinations. Whatever your strategy — from wholesalers, to marketplaces, or your own website — different channels have different requirements and a product cloud helps ensure the right information is presented in the right way on every channel.
Leading brands and manufacturers choose Akeneo
No matter your sales strategy or industry brand manufacturers need complete, compelling, consistent product information that is prepared to scale with your business.
DTC eCommerce webshops give you the power to own the relationships with your customers and provide the best possible experience that reflects your brand and products.
The relationship between brands and retailers are changing, ensure you have the right product-mix and product data to maximize your wholesale opportunities.
Marketplaces are fast growing and unlock new customers, however it can be more challenging to control your product assortment and product information, without the right technology.
From small shops, to large global distributors, the B2B landscape is transforming with a key emphasis on digital commerce like B2B portals. Power these self-service sales channels with product information.
Sales and Retail teams need access to high quality product information to serve as product experts and to close deals faster. Enable them with accurate product details in their desired language.
Consistency in product details ensures a unified brand image and minimizes the risk of conflicting or outdated information across all channels.
Manually managing info across multiple channels is time-consuming and error-prone. Automating for marketplaces, B2B portals, CPQ feeds, and more saves time and money.
Execute a winning omnichannel strategy with a cohesive brand and up-to-date product information across D2C, retailers, marketplaces, in-store, and more with Akeneo
Your customers are omnichannel by natures, meet their expectations at every stage of their journey.
B2B Brand Manufacturers have their own unique challenges that can be solved by product cloud.
Reach new audiences and new regions at scale while overcoming the challenges of selling on third-party channels.
Build an integrated marketing strategy that gets your products in front of the right people at the right time.
Discover how Leatherman Tools harnessed Akeneo PIM to reduce time-to-market, increase efficiency, and improve data integrity in just 5 months.
Read the story
Discover how Staples utilized Akeneo technology to double their product offering and quickly pivot to take full advantage of the B2C market.
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Discover how Bath Depot utilized Akeneo and Valtech technology to accelerate their eCommerce offering and create personalized, hybrid shopping journeys.
Read the storyOur Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.
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