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IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Why Brands and Manufacturers need a PIM Solution

Brands and manufacturers have two options for selling their products: sell direct to consumers in-store, on eCommerce sites, and through marketplaces, or sell via retailers and distributors. Often even both! Whatever your strategy, different sales channels have different requirements. A capable PIM for brands helps ensure the right information is presented in the right way in every channel. 

Akeneo PIM helps you keep your product data accurate and organized. It was built to handle all your product information, including descriptions, technical data, regulatory data, images, and other attributes. Even with hundreds of thousands of products and multiple distribution channels, Akeneo can handle it all.

Leading brands and manufacturers choose Akeneo

Centrally manage your product information

Stop struggling with spreadsheets! Akeneo PIM lets you efficiently collect and enrich product information and simplifies publishing it to your sales channels, internal systems, and employees.

Collaborate to produce high-quality product data

Retailers, wholesalers, distributors, and marketplaces expect brands and manufacturers to provide accurate product information. Akeneo PIM provides the roles, rules, workflow, and collaboration capabilities to help you easily manage the enrichment process and ensure your product information is complete and correct.

Easily control and spread product information for each channel

Prepare product information in Akeneo and export only what each retailer, wholesaler, distributor, and marketplace needs. This gives you control over data quality and how your products are represented.

Improve time-to-market

With Akeneo PIM, your product information is ready for market faster even when you’re addressing multiple channels, languages, and regions. Improve efficiency and productivity to get products ready to sell fast.

Key Akeneo PIM Capabilities

Unlock retail and distribution growth

Improve data quality
Speed time to market
Increase conversions
Increase productivity
Go omnichannel
Reduce returns

Connect to your sales channels

A PIM is useless if it can’t connect to your sales channels. That’s why Akeneo offers API-based connectors to leading eCommerce platforms like Adobe Commerce (Magento) and Salesforce Commerce Cloud. Our Akeneo Syndication solution manages feeds to thousands of marketplaces. And additional connectors and extensions are available on the Akeneo Marketplace.

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Customer Stories

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.