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“We ran a pretty thorough selection process to choose this software. Akeneo met all of our 100+ requirements for a PIM."


Data Sources

Bynder (DAM)

Salesforce Commerce Cloud

Distribution Channels



The Challenge

For 40+ years, Leatherman Tools has been providing multitools for consumers around the world. From everyday essentials to knives, accessories, and apparel, Leatherman is committed to providing consumers with the best multipurpose products to help them solve expected and unexpected problems in everyday life.

At the core of Leatherman’s strategy lies the aspiration to foster closer bonds with consumers and elevate their experiences at every interaction point. Their journey towards direct-to-consumer (D2C) excellence has primarily revolved around their in-house eCommerce platform and Amazon FBA, with ambitious plans to expand their presence in marketplaces and international eCommerce domains.

However, Leatherman found itself shackled by a legacy Product Information Management (PIM) system that had outlived its usefulness. Designed to meet their needs a decade ago, the PIM solution had grown into an impediment as Leatherman’s product portfolio, sales channels, teams, processes, and technology had evolved.

After comparing several PIM solutions against over 100 stringent requirements, only one solution rose to the top: Akeneo PIM.

In this case study, discover how Leatherman Tools implemented Akeneo technology into their tech stack in just under 5 months to:

  • Save time for team members, enabling them to focus on complex, critical tasks
  • Enhance confidence in data integrity
  • Increase speed to market
  • Empower team members to effectively utilize the tool in just a few months
  • Streamline efficiency through features like Product Models, rule creation, and product families

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