Discover how tectake slashed marketplace integration time from months to just 15 days by unifying 200+ catalogs across 80 channels with Akeneo Activation.
We had too many tools. It was complicated for our daily work. Sometimes we only realized there was an issue after products were deactivated. So we said, why not have just one tool for our product data and our marketplaces? It made the data flow way easier.
Selling across multiple marketplaces is essential for modern commerce, but managing the complexity of each channel can be a nightmare. That was the case for tectake, a European leader in garden and home living products, selling across 80 marketplaces in 16 countries. Liz Vianna, Head of Marketplaces at tectake, knew they needed a better way to scale operations without scaling chaos.
During our Activation Lab at Unlock London, Liz shared how her team consolidated tools, simplified operations, and reduced marketplace integration time from months to just 15 days using Akeneo Activation.
Before using Akeneo Activation, tectake managed product data and marketplace requirements with a patchwork of tools and manual workflows. Requirements were monitored through emails, updates were made reactively, and every new marketplace felt like starting from scratch.
With 200+ catalogs per marketplace, the time spent mapping attributes became unsustainable, especially as tectake grew.
We save so much time with Common Catalogs. Instead of mapping the same attributes 200 times, we do it once.
As long-time Akeneo PIM users, Liz and her team at tectake understood the value of utilizing the full Akeneo Product Cloud, bringing together both PIM and Activation in one seamless solution. That decision to consolidate systems became a turning point in how tectake scaled and simplified their omnichannel operations, allowing Liz’s team to centralize, enrich, and syndicate product data without the complexity of juggling multiple systems.
With Activation, tectake gained the ability to connect to its marketplaces, ensuring fast, flexible syndication at scale. Product data could be mapped and transformed based on each channel’s requirements, eliminating manual workarounds and missing fields that risked delisting. And when requirements changed, Activation’s real-time monitoring alerted the team before issues impacted the live listings.
One of the biggest efficiency wins came from Activation’s Common Catalog feature, which let tectake define shared mappings across product lines, rather than duplicating work hundreds of times.
Akeneo pushes us to integrate new channels. We really feel like partners.
tectake’s team has observed a sales increase in channels that were previously managed manually or through alternative integration methods. This improvement is largely due to the simplicity and speed of attribute mapping, as well as the ease of error resolution, even for users without prior marketplace experience, thanks to Akeneo Activation’s highly user-friendly interface.
Since implementing Akeneo Activation, tectake has seen major improvements in speed and efficiency, such as:
“Now we’re more proactive. Activation alerts us before anything goes wrong.”
And tectake isn’t slowing down. With a unified system in place, Liz’s team is scaling smarter, opening new marketplaces quickly while ensuring the customer experience remains consistent.
Want to activate your marketplace strategy like tectake?
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