IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


Cook up the perfect recipe for product experiences in the food and beverage industry

The call for digital transformation in the food and beverage industry has never been stronger. From ever-evolving shopping behaviors and supply chain disruptions to growing eCommerce trends, the industry is changing rapidly and its tech stack needs to follow suit. Whether you’re a brand, manufacturer, supplier, distributor, or retailer, the need to take control of your product information to handle these changes is more pressing than ever.

Leaders in the food and beverage industry choose Akeneo

Take control of your information

Ensure reliable and complete information, whether it’s technical information such as ingredients or allergen information, usage information such as storage or cooking instructions, or emotional information such as recipe ideas or cook-along videos. Creating a single source of truth with a PIM solution ensures completeness and legal compliance as well as a consistent brand experience across all existing and emerging sales channels in the food and beverage space.

Reduce costs by efficiently collecting information from suppliers

More suppliers usually come with more data structures and their own formats. With Akeneo PIM, you can inject product information from many data sources, including your suppliers, but also ERP, DAM, MDM, Brandbank, and procurement team. Quickly standardize, enrich, and contextualize your product information so that it’s always ready to be seen across each and every channel.

Deliver inspiring experiences, including the latest consumer trends

Driven largely by health-conscious, socially-connected Millennials and Gen Z, the shift in the food and grocery industry is here to stay. These new shoppers are less patient and demand an engaging and informative digital experience. PIM empowers you to inspire customers as the world of food retailing becomes more digital, engaged, and personal.

Set up new sales channels with ease

The last few years have taught us a thing or two. Setting your business up for success now increasingly means keeping an eCommerce platform with an agile structure that can quickly pivot if need be. With Akeneo PIM, opening new sales channels is a piece of cake. Expand to marketplaces, social commerce, apps, and more by having the eCommerce support that helps you organize the information you need.

Key Akeneo PIM Capabilities

It takes a number of different teams across an organization, whether that’s internal or external, to produce mouthwatering product experiences for your customers. Remove data silos and work collaboratively to produce a single source of truth for everyone in the business to work from to provide delectable customer experiences.

See more features

Looking to boost sales? Quickly deliver your product information to new channels and locations with Akeneo’s activation module. Whether you want to add a new social channel or expand to a new country, omnichannel product activation is as easy as clicking a button.

With the emergence of new regulation such as Natasha’s Law and HFSS in the UK and Loi INCO in France, Akeneo does the heavy lifting to automate all of your regulatory requirements. Avoid lawsuits and heavy fines, and be agile to new rules allowing you to focus on more exciting endeavors.

Unlock Ingredients for Growth in the Food & Beverage Industry

Faster time to market

Increase conversions

Reduce returns

Increase productivity

Sell omnichannel

What food and beverage marketers are saying

Each product department works as a separate subject-matter-expert. With Akeneo, the collaboration between the departments is much smoother.

Thanks to PIM, we now have real freedom in managing the assortment and the relevance of product information.

Turner Price is now able to offer its customers a superior product experience, which has led to more extensive and frequent online purchases.

Customer Stories

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.