Analyst Report

IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

Download Now
Akeneo Logo

Without PIM, our e-shop project would not have been feasible.

Caroline Van den Borre

Marketing and eCommerce Manager
Rob The Gourmets’ Market

Number of Users

6

Number of Products

50,000 SKUs

Data Sources

Microsoft Navision ERP
Product Specialists
Suppliers’ spreadsheets

Distribution Channels

Magento eCommerce

Rob is a true paradise for foodies. Rob the Gourmets’ Market is a well-known food shop in Brussels offering a wide range of delicacies, carrying more than 15,000 products from small and local producers, including meat, fish, cheese, bread, pastries, wine, and groceries.

The Challenge

Before Akeneo, each department would work independently on their products: enriching marketing content and completing product information in Excel files imported into the ERP. The Rob marketing and eCommerce teams struggled with this approach in part because their ERP system was not built to handle and store this kind of data. In addition, they soon discovered that images could not be optimally stored and managed in this system.

Rob was seeking to add an e-shop to its website. To accomplish this in an effective and timely manner, Rob wanted a stable and intuitive product information solution where different departments could work together on product enrichment, with everything stored in a central product information repository, to ease setting up the e-shop.

Want to read the full story?

Continue Reading...

Jul 12, 2021

Babolat

Babolat was founded in Lyon, France in 1875 as a family-owned company that manufactured the first natural gut strings for tennis racquets. Babolat has since evolved into a specialist in…

Read the story

Jun 22, 2021

Advanced Drainage Systems

Founded in 1966, Advanced Drainage Systems, also known as ADS, has built a reputation as a leading manufacturer of high-performance thermoplastic pipe and ancillary products, providing a comprehensive suite of…

Read the story

Aug 12, 2020

The Conran Shop

The Conran Shop is a well-known brand with a proud history of design and innovation. Founded in 1974 by Sir Terence Conran as the “best-of-the-best” products from his world-renowned Habitat…

Read the story

Join the Akeneo community!

Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.