Akeneo Acquires Unifai Creating the intelligent product cloud that normalizes, enriches, and categorizes product data. Learn More
Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Marketing and eCommerce Manager
Caroline Van den Borre
Number of Users
6
Number of Products
50,000 SKUs
Data Sources
Microsoft Navision ERP
Product Specialists
Suppliers’ spreadsheets
Distribution Channels
Magento eCommerce
Rob is a true paradise for foodies. Rob the Gourmets’ Market is a well-known food shop in Brussels offering a wide range of delicacies, carrying more than 15,000 products from small and local producers, including meat, fish, cheese, bread, pastries, wine, and groceries.
Before Akeneo, each department would work independently on their products: enriching marketing content and completing product information in Excel files imported into the ERP. The Rob marketing and eCommerce teams struggled with this approach in part because their ERP system was not built to handle and store this kind of data. In addition, they soon discovered that images could not be optimally stored and managed in this system.
Rob was seeking to add an e-shop to its website. To accomplish this in an effective and timely manner, Rob wanted a stable and intuitive product information solution where different departments could work together on product enrichment, with everything stored in a central product information repository, to ease setting up the e-shop.
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |