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Produit
Solutions
L’Activation Produit en Omnicanal
Commerce composable
Intégrer les valeurs de marque
Centraliser l’information produit
Migrer sa plateforme de commerce
L’Activation Produit sur tous vos canaux de vente
Marketplaces Tierces (3P)
Être en conformité avec les Réglementations
E-commerce replatforming
Business
IT
Mode
PIM pour les marques
PIM pour les retailers et les distributeurs
Votre Réussite
Partenaires
Connexion
Marketing and eCommerce Manager
Caroline Van den Borre
Number of Users
6
Number of Products
50,000 SKUs
Data Sources
Microsoft Navision ERP
Product Specialists
Suppliers’ spreadsheets
Distribution Channels
Magento eCommerce
Rob is a true paradise for foodies. Rob the Gourmets’ Market is a well-known food shop in Brussels offering a wide range of delicacies, carrying more than 15,000 products from small and local producers, including meat, fish, cheese, bread, pastries, wine, and groceries.
Before Akeneo, each department would work independently on their products: enriching marketing content and completing product information in Excel files imported into the ERP. The Rob marketing and eCommerce teams struggled with this approach in part because their ERP system was not built to handle and store this kind of data. In addition, they soon discovered that images could not be optimally stored and managed in this system.
Rob was seeking to add an e-shop to its website. To accomplish this in an effective and timely manner, Rob wanted a stable and intuitive product information solution where different departments could work together on product enrichment, with everything stored in a central product information repository, to ease setting up the e-shop.
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