What is a PIM?

What is Product Information Management (PIM)?

Product information management is the process of managing all the information required to market and sell products through your distribution channels.

Why do you need a PIM?

PIM tools make the product information management process fast, efficient, and productive.

With a PIM, everyone involved can collaborate to get products ready for sale on time and on budget.

Manage everything about your products

Technical data - Specifications, dimensions, colors, ingredients, and other facts
Usage data - Describe where and how your product should be used
Emotional data - Manage compelling descriptions and product stories, list your brand values, and associate relevant images, videos, and documents with each product

How it works

Collect data

Collect data from your ERP, PLM, and other systems

Import

Import via CSV and XLSX files and pre-built connectors

Onboard product

Onboard product data directly from suppliers in your format

Connect

Connect to DAM systems for images, videos, and documents

Classify

Classify products into families, categories, and channels

Measure

Measure, control, and track product data quality

Govern

Govern users with roles and permissions, and processes with validation workflows

Manage

Manage catalog completeness, versions, and control publication

Enrich

Enrich product descriptions with technical and usage data

Associate

Associate images, videos, documents with each product

Leverage

Leverage rules engine to automate enrichment of standardized attributes

Localize

Localize and translate product information for each market and region

Manage

Manage catalogs for every sales channel in one system of record - the PIM

Select

Select channel-specific attributes for each channel for the most relevant experience

Connect

Connect to all online and print channels through API-based connectors

Syndicate catalogs

Syndicate catalogs to unowned marketplaces and shopping channels

Explore Akeneo PIM

Test out Akeneo PIM for 14 days with a sample catalog and guided activities and tours in our Free Trial.

Start Free Trial

How PIM helps the entire team

Marketers

Stop struggling with spreadsheets and use PIM to be more efficient and productive, and to help create awesome product experiences.

The CMO and Sales

Get products to market faster. Keep pace with changing assortments and buyer demands. Enhance brand loyalty through compelling product experiences delivered with a PIM tool.

The C-suite

Grow the business and expand market share with a larger catalog sold in more markets. Increase conversions, reduce returns, and save costs through greater team productivity.

IT

Using a cloud-native PIM technology with a large ecosystem of partners helps manage scale and reduces infrastructure costs, while empowering marketers with the tools they need.