IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


What is a PIM and why do you need one?

A Product Information Management (PIM) solution is a business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels.

A PIM solution makes it faster and easier to create and deliver compelling product experiences.

What is Product Information Management (PIM)?

Product information management is the process of managing all the information required to market and sell products through your distribution channels.

Why do you need a PIM?

PIM tools make the product information management process fast, efficient, and productive.

With a PIM, everyone involved can collaborate to get products ready for sale on time and on budget.

Manage everything about your products

  • Technical data - Specifications, dimensions, colors, ingredients, and other facts
  • Usage data - Describe where and how your product should be used
  • Emotional data - Manage compelling descriptions and product stories, list your brand values, and associate relevant images, videos, and documents with each product

How it works

Collect data

Collect data from your ERP, PLM, and other systems


Import via CSV and XLSX files and pre-built connectors

Onboard product

Onboard product data directly from suppliers in your format


Connect to DAM systems for images, videos, and documents


Classify products into families, categories, and channels


Measure, control, and track product data quality


Govern users with roles and permissions, and processes with validation workflows


Manage catalog completeness, versions, and control publication


Enrich product descriptions with technical and usage data


Associate images, videos, documents with each product


Leverage rules engine to automate enrichment of standardized attributes


Localize and translate product information for each market and region


Manage catalogs for every sales channel in one system of record - the PIM


Select channel-specific attributes for each channel for the most relevant experience


Connect to all online and print channels through API-based connectors

Syndicate catalogs

Syndicate catalogs to unowned marketplaces and shopping channels

Explore Akeneo PIM

Test out Akeneo PIM for 14 days with a sample catalog and guided activities and tours in our Free Trial.

Start Free Trial

How PIM helps the entire team


Stop struggling with spreadsheets and use PIM to be more efficient and productive, and to help create awesome product experiences.

The CMO and Sales

Get products to market faster. Keep pace with changing assortments and buyer demands. Enhance brand loyalty through compelling product experiences delivered with a PIM tool.

The C-suite

Grow the business and expand market share with a larger catalog sold in more markets. Increase conversions, reduce returns, and save costs through greater team productivity.


Using a cloud-native PIM technology with a large ecosystem of partners helps manage scale and reduces infrastructure costs, while empowering marketers with the tools they need.

PIM benefits for the whole enterprise

Improve data quality

Faster time to market

Increase conversions

Increase productivity

Reduce returns

Wondering which Akeneo PIM version is right for you?

Compare Akeneo PIM editions

Akeneo PIM
Community Edition


  • Ditch your spreadsheets
  • Streamline catalog enrichment
  • Manage digital assets
  • Install and run on premises

Akeneo PIM
Growth Edition

Starting at $25K Annually

  • Ditch your spreadsheets
  • Streamline catalog enrichment
  • Manage digital assets
  • A hosted solution priced for small businesses

Akeneo PIM
Enterprise Edition

Call for a quote

  • The ultimate in catalog management
  • Automation & governance
  • Robust asset management
  • Improve product data quality

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.