What is a PIM

A Product Information Management (PIM) system centralizes and harmonizes all your marketing and technical information for product listings and catalogs.

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Why use a PIM?

  • Improve the quality and consistency of product data across all channels

  • Streamline the onboarding process for suppliers and data providers

  • Stop dreaming of giant spreadsheet monsters coming from outer space to destroy your data!!!

  • Establish one source of truth for product information

Who needs a pim?

  • Marketers who value a great omni-channel product experience

  • Data Governance Drivers who want to maintain consistent and structured data within the organization

  •  Buyers who need to strengthen their relationships with suppliers

  • E-commerce Managers who understand the impact of product data quality on online sales

What kind of data in a PIM?

  •  Marketing data (product stories, rich descriptions, labels…)

  • Media files (images, PDFs, videos…)

  • Technical data (measures, ingredients, specifications, …)

  • Users data (comments, rates, …)

PIM in a nutshell

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  • Flat files
  • Any data source
  • Your ERP
  • Enrich
  • Search
  • Translate
  • Classify
  • E-commerce platform
  • Mobile application
  • Print material
  • Points of sale
  • Collect data from existing sources such as your ERP or suppliers’ databases

  • Define and clean the data you want to integrate into your catalog(s)

  • Specify priorities between different data sources

  • Enrich product descriptions with marketing or technical data


  • Classify products and associate them to one or several catalogs


  • Translate descriptions into multiple languages


  • Manage the lifecycle processes of your data (workflows and audits)


  • Control the quality of your data (completeness, duplicates, etc.)

  • Manage multiple sales channels (e-commerce, print, mobile applications, social networks, marketplaces, etc.)


  • Select catalogs and data you want to distribute through each channel


  • Send data to web-to-print software to easily create printed catalogs

Discover Akeneo pim

We  provide an open-source solution for all the companies that want to manage their product information.

Find out more!