Why use a PIM?
Streamline the onboarding process for suppliers and data providers
Establish one source of truth for product information
Improve the quality and consistency of product data across all channels
Deliver a compelling product experience to drive great customer experiences
Who needs a PIM?
Marketers who seek to deliver a consistent omni-channel product experience
Retailers and brands who want to strengthen relationships with suppliers
eCommerce Managers who understand the impact of product data quality on online sales
Data Governance teams who want to track and meet compliance needs
What kind of data is in a PIM?
Technical data — specifications, measures, ingredients, …,
Usage data — descriptions, how-to, where-used, …
Emotional data — product stories, rich descriptions, …
Media files — images, PDFs, videos, …
Collect data from existing sources such as your ERP or suppliers’ databases
Define and clean the data you want to integrate into your catalog(s)
Specify priorities between different data sources
Enrich product descriptions with technical, usage, and emotional information
Classify products and associate them with one or several catalogs
Translate product information into multiple languages
Manage the lifecycle processes of your data (workflows and audits)
Control data quality and ensure completeness
Manage multiple sales channels (eCommerce, print, mobile applications, social networks, marketplaces, etc.)
Select the specific catalog and attributes you want to distribute to each channel
Send data to web-to-print software to easily create printed catalogs
Discover Akeneo PIM
We provide an open source enterprise solution for B2B and B2C companies that want to manage their product information and deliver great product experiences.Find out more!