What is a PIM and why do you need one?
A Product Information Management (PIM) solution is a business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels.
A PIM solution makes it faster and easier to create and deliver compelling product experiences.
What is Product Information Management?
Product information management is the process of managing all the information required to market and sell products through your distribution channels.
Why do you need a PIM?
PIM tools make the product information management process fast, efficient, and productive.
With a PIM, everyone involved can collaborate to get products ready for sale on time and on budget.
Manage everything about your products
Technical data - specifications, dimensions, colors, ingredients, and other facts
Usage data - describe where and how your product should be used
Emotional data - manage compelling descriptions and product stories, list your brand values, and associate relevant images, videos, and documents with each product
How it works
Collect raw data
Enrich Product Data
Collect data from your ERP, PLM, and other systems
Import via CSV and XLSX files and pre-built connectors
Onboard product data directly from suppliers in your format
Connect to DAM systems for images, videos, and documents
Classify products into families, categories, and channels
Measure, control, and track product data quality
Govern users with roles and permissions, and processes with validation workflows
Manage catalog completeness, versions, and control publication
Enrich product descriptions with technical and usage data
Associate images, videos, documents with each product
Leverage rules engine to automate enrichment of standardized attributes
Localize and translate product information for each market and region
Manage catalogs for every sales channel in one system of record - the PIM
Select channel-specific attributes for each channel for the most relevant experience
Connect to all online and print channels through API-based connectors
Syndicate catalogs to unowned marketplaces and shopping channels
Explore Akeneo PIM
We provide an open-source enterprise solution for B2B and B2C companies of all sizes and industries that want to better manage their product information and deliver great product experiences.
See Akeneo PIM Community Edition
How PIM helps the entire team
The CMO and Sales
Stop struggling with spreadsheets and use PIM to be more efficient and productive, and to help create awesome product experiences.
The CMO and Sales
Get products to market faster. Keep pace with changing assortments and buyer demands. Enhance brand loyalty through compelling product experiences delivered with a PIM tool.
Grow the business and expand market share with a larger catalog sold in more markets. Increase conversions, reduce returns, and save costs through greater team productivity.
Using a cloud-native PIM technology with a large ecosystem of partners helps manage scale and reduces infrastructure costs, while empowering marketers with the tools they need.
benefits for the whole enterprise
Need more information?
Check out these resources.
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The suite of products that helps you and your supply chain to create and share engaging omnichannel product experiences.
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