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Nov. 15, 2018
Google Shopping Optimization: The 10 Most Common Google Shopping Errors
If you have ever run a Google Shopping campaign, you know that Google can be very strict about its product data feed requirements….
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Nov. 8, 2018
Understanding the PIM and B2B Market: An Interview with Joshua Warren from Creatuity
We sat down with Joshua Warren, founder and CEO of Creatuity to get some insight on how PIM, a previously B2C focused product,…
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Nov. 5, 2018
Four Reasons PIM Will Become More Important to B2B Merchants
In today’s experience-based economy, B2B merchants and manufacturers need to optimize their product information to deliver compelling product experiences wherever buyers shop or…
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Okt. 24, 2018
Akeneo Continues Expanding with a New US Boston Office
This month Akeneo celebrated the opening of its new US office, located in the Boston suburb of Somerville. The grand opening of our…
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Okt. 22, 2018
Omnichannel-E-Commerce: Welche Customer Experience für welchen Kanal?
Online-Verkäufe nehmen in den USA und weltweit zu. Allein im Jahr 2016 wurden in den USA 177,8 Millionen Online-Käufer verzeichnet, die Käufe im Wert…
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Okt. 5, 2018
It Takes More Than Technology to Create a Memorable User Experience
Consumer companies across the globe, regardless of sector, are all moving toward a common goal: creating the best possible experience for the customer….
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Sep. 28, 2018
Onboarding der Produktinformationen von Lieferanten
Die Pflege genauer und vollständiger Produktinformationen ist für den reibungslosen Geschäftsbetrieb unverzichtbar. Durch den Einsatz einer PIM-Lösung (Produkt-Informatios-Management) zur Erfassung und Anreicherung von…
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Sep. 12, 2018
Expert Interview with AOE:
How Omnichannel Commerce is Reinventing the Customer Experience in the Travel Industry
How consumers shop for products in an omnichannel world is changing faster than ever. In particular, airport shopping has shifted as consumers can…
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Aug. 31, 2018
Product Data Quality: 5 Steps to Improving Product Data
We talk a lot about the importance of high-quality, complete, and accurate product information. It’s critical to conversions and customer satisfaction. But just…
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Aug. 22, 2018
Wachstum im E-Commerce: erfolgreicher und einfacher international expandieren.
Auch wenn es viele Betreiber von Webshops kaum glauben mögen: Das Worldwide Web ist zwar grenzenlos, das kulturelle Erbe und die Verhaltensweisen der…