Dec 11, 2023
4 min to read
In the fast-paced world of digital commerce, selecting the right Product Information Management (PIM) solution transcends the realm of technology features. It's an intricate dance between the robustness of the tool, the adaptability to your company's processes, and the ease of adoption for future key users. Contrary to common belief, rushing into platform procurement before a thorough "discovery" or "study" phase can lead to costly missteps.
Embarking on the PIM journey involves a meticulous two-phase discovery process. And to start, we delve into high-level analysis, dissecting user needs to ensure the selection of a platform that aligns seamlessly with team workflow and objectives. The goal? to secure optimal adoption and efficiency in managing product attributes and asset by choosing a solution that adapts to the organization maturity.
Our process begins by analyzing and categorizing user needs into seven distinct groups through intensive sessions. From KPIs and Objectives to Data Model Structure, this exhaustive approach ensures a comprehensive understanding of your requirements. Here are the groups we usually make that are also the different workshop sessions lasting between 30mn-1.5h max:
The outcomes of the analysis should synthesized into a high-level summary—a business case. Here’s our typical agenda:
Armed with a concise business case, we orchestrate demos with a carefully selected shortlist of 3 PIM technologies. The selection process needs to respect the organization size, users maturity and process complexity. As an example, if your client key user group is between 1-2 with poor technical support, it would be overwhelming to select an ‘Informatica’ type of solution as these kinds of flexible platforms require more customization needs and development, therefore complexifying the adoption if you have a smaller team.
In these demos, a tailored approach is key; we guide providers to focus on client-specific needs, eschewing generic feature tours. We help providers to kick off these demos by listing all the challenges and we then let the PIM providers contextually demo the features in the same order as the challenges listed. So that clients can really visualize their future way of working with the technology. It’s a whole PXM inception work.
Final tip, spacing out these demos allows clients to digest information without feeling overwhelmed.
A platform’s suitability is gauged through a client-specific lens, considering factors like budget and user base. Each PIM technology is evaluated across crucial dimensions, and a weighted rating is assigned based on client priorities. Here’s a list of what we grade with the client:
After performing this exhaustive analysis, it’s now time to distill this information into an executive summary, emphasizing major outcomes. The client is empowered to select the platform that resonates most with their needs. With the platform chosen, we seamlessly transition to drafting a Statement of Work (SOW) for implementation.
The strategic PIM selection process offers a plethora of advantages:
Embrace the future of effective product catalog management with our proven PIM selection process. With a budget ranging from 20-50k and a timeline spanning from one week (onsite) to 1.5 months (online), let’s empower your team for a seamless implementation journey.
Looking for more PIM implementation support? Check out some of our other Valtech featured articles diving into the people-first approach to product experiences, or how to maximize the ROI of your PXM organization.
This article is a guest post by Akeneo partner, Valtech.
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