Selling direct to consumers can be a challenge for B2B brand. Discover how a product information management (PIM) solution can accelerate your D2C efforts.
Keywords
There’s good reason for this migration — one recent survey found that roughly 54% of consumers are now using direct-to-consumer channels to shop frequently and are likely to retain those habits in the future. As a result, direct-to-consumer sales are projected to reach almost $183 billion in 2023.
But selling directly to consumers (sometimes noted as DTC and D2C) can be a real challenge for even the most successful B2B brands; from issues of control over product experience to the need for speed on direct-to-consumer platforms, even global brands can find it difficult. Discover how a strong product information management (PIM) solution can help you navigate around any roadblocks and become a D2C brand success story.
The challenge: If you’re a B2B brand without an eCommerce platform, you’re not alone — there are plenty of other manufacturers and distributors who have yet to complete their digital transformation. In order to sell directly to consumers, however, you’ll need to build an eCommerce store where consumers can find information and purchase your products, one that can stand out from the ever-increasing crowd of online retail companies. That means offering accurate and consistent product information, compelling product descriptions, dynamic digital assets, and more.
The solution: A PIM solution is purpose-built to help you complete your digital transformation and begin meeting consumers where they are — namely, online and on other digital shopping channels. With a strong PIM solution, you’ll be able to easily and efficiently collect, standardize, enrich, contextualize, and distribute product information to not only your retail and distribution partners but also to your owned channels — such as your new eCommerce site.
The challenge: To succeed online, it’s crucial to take control of your product experience and provide your customers with a unified, but not uniform, product experience across a range of different channels. But managing your product and customer experiences in an omnichannel world is a complex and challenging process that includes complying with the requirements of every channel you sell on. This includes customizing product descriptions and digital assets for each channel and providing a product experience tailored to the touchpoint your customers are using, regardless of where they are on their online shopping journey.
The solution: A strong PIM solution will offer tools to help you categorize products, including product variants, and offer tools like automation and a business rules engine to make the product enrichment process more efficient. This will make it easier for your team to present a compelling product experience that remains consistent, compelling, and up-to-date across a wide range of owned and unowned channels, including direct-to-consumer outlets. And, by pairing your PIM with a strong activation solution, you can take your direct-to-consumer experience to the next level to win over even more new customers.
As shoppers increasingly seek a blend of digital convenience and in-person connection, the retail landscape is evolving into a hybrid model where...
Read moreDuring economic uncertainty, should businesses cut costs or invest wisely in new technology? We spoke with Akeneo CFO Nadine Pichelot to gain her...
Read moreAs consumer demand for sustainability surges and regulations tighten, businesses face the challenge of integrating eco-friendly practices without...
Read more