Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn MoreDiscover how Akeneo’s AI-powered Supplier Data Manager can enable brands and manufacturers to simplify supplier relations, accelerate time to market, and improve the accuracy and quality of your supplier-provided data through a concrete example.
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In case you missed it, Akeneo’s latest Spring Release was packed full of features designed to simplify and enhance product experience management (PXM).
The release focused on showcasing products better, faster, and anywhere, with an emphasis on collaboration, efficiency, and activation.
If you haven’t checked out the full scope of newly available features, we suggest you do so! But while we’ve got you here, let’s dive into some of the exciting updates with Supplier Data Manager, as told through the fictional brand manufacturer, Zigolf.
In the presentation of our latest product updates at our annual PX Conference, Unlock, our product team introduced us to Zigolf, a brand manufacturer of golf equipment and accessories. Zigolf sells across multiple channels, including B2B distributors, retailers, and their own D2C sites.
Behind Zigolf’s success is a dedicated team: Julia, the Category Manager; Lizzie, the PIM Team Owner; James, the Intern; and Julia’s counterpart in France, Charlotte.
Zigolf is expanding by launching a new golf marketplace focusing on a kids' golf collection. To capitalize on this new revenue stream, Zigolf needs to onboard new suppliers quickly. However, product information from suppliers is often messy and incomplete, causing delays and headaches for teams.
Akeneo Supplier Data Manager Demo from Akeneo on Vimeo.
Akeneo’s Supplier Data Manager is designed to address this challenge. Featuring a user-friendly portal for collecting, managing, and enriching supplier-provided product information and assets, our AI-powered SDM solution automates and simplifies supplier onboarding to accelerate time to market for brand manufacturers exactly like Zigolf.
In the presentation, Virginie Blot, Akeneo’s Sr. Product Marketing Manager, demonstrates how Zigolf Category Manager, Julia, can set up the Supplier Data Manager interface to invite and collaborate with new suppliers, creating multiple portals to work with trusted suppliers like Motocaddy.
Motocaddy’s eCommerce Marketing Manager, Jimmy, received an email inviting him to upload product files for the new kids' golf collection. The Supplier Data Manager portal guided him through uploading files, selecting media assets, and mapping product attributes to match Zigolf’s requirements, as well as pre-validated data through the power of AI, saving significant time and effort for both Jimmy and Julia.
Julia received the validated data from Jimmy, checked it, and finalized it for import into the PIM. The native AI capabilities within SDM even categorized and normalized the data, ensuring high-quality product information.
Thanks to the Supplier Data Manager, Zigolf’s team no longer struggles with messy spreadsheets and chaotic supplier communication! They’re able to successfully onboard and enrich product data, and can showcase their products better, faster, and anywhere.
While Zigolf may be a fictional example, real-life companies like Rexel and InterSport have seen a 70% increase in automated tasks and saved 75 hours a month per person using Akeneo’s Supplier Data Manager solution.
Explore even more new features to enhance your product experience strategy and drive your business success.
A simple, scalable, and collaborative way to collect product data from all your suppliers. Configure your suppliers, map catalog format to yours, and correct, classify, and enrich products data into Akeneo PIM, all in one place.
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