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Akeneo’s Spring 2024 Release blooms with AI, analytics and workflows for Akeneo Product Cloud

Akeneo’s Spring 2024 Release delivers new investments designed to empower brands, retailers, manufacturers, and distributors to create more engaging product experiences that unlock emotional connections with buyers. Dive into our Spring Release and discover exciting new additions to the Akeneo Product Cloud, including native AI for enrichment, translation, and supplier data onboarding, a new Akeneo App for Salesforce, business analytics, and more.

Showcase Your Products Better

  • Accelerate and automate supplier data onboarding with AI

Showcase Your Products Faster

  • Speed content creation with AI-enhanced enrichment and translation
  • Analyze how product content impacts sales performance with Business Analytics
  • Streamline tasks, enhance collaboration, and accelerate time to market with enrichment workflows
  • Collaborate more efficiently with Simultaneous Work
  • Speed catalog modeling with Family Templates

Showcase Your Products Anywhere

  • Make product content available to teams in Salesforce Clouds with the Akeneo App for Salesforce
  • Activate your products on more retailer and marketplace channels with Akeneo Activation
  • Easily share product assets with external teams
  • Extend the power of your Akeneo investment with new apps in the Akeneo App Marketplace

Showcase Your Products Better

Accelerate and automate supplier data onboarding with AI

Following the Unifai acquisition in September 2023, the Unifai platform is now part of Akeneo Supplier Data Manager, giving Akeneo customers the ability to leverage AI to automate data integration, mapping, classification, attribute enrichment, and error correction. Thanks to the power of AI, retailers and distributors using Supplier Data Manager are increasing their productivity by 50% and cutting time to market in half.

Akeneo Supplier Data Manager is a standalone product


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Showcase Your Products Faster

Speed content creation with AI-enhanced enrichment and translation embedded in Akeneo PIM

Effortlessly generate and translate product content by using the power of AI and tailored prompts derived from your own attributes in Akeneo PIM. Quickly generate content and translate it within the product edit form for individual products.

Serenity Enterprise Edition customers can further scale enrichment across the entire product catalog by leveraging automation and bulk updates to apply prompts to entire product ranges, categories, collections, or brands thanks to the Rules Engine


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Analyze how product content impacts sales performance

New Business Analytics in Akeneo PIM help you understand how product content impacts sales by tracking how products or product ranges perform on different markets and sales channels. Operational market metrics and KPIs such as total number of units sold, total revenue, average conversion rates/views, and more provide insight into how your content is performing so you can refine enrichment strategies to deliver more sales. 


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Streamline tasks, enhance collaboration, and accelerate time to market with enrichment workflows

New customizable workflows help guide business contributors through the enrichment process to ensure greater data consistency and enhance collaboration. Akeneo PIM admins can quickly and efficiently organize teams thanks to sequential workflows and task assignments that guide users through their required enrichment steps and approval stages, while content contributors can view a list of assigned tasks so they can more efficiently manage and prioritize their work. In addition, a new workflows dashboard monitors progress so you can identify opportunities to refine processes and avoid bottlenecks. 


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Collaborate more efficiently with Simultaneous Work

When preparing products for launch it is often necessary for multiple teammates to work on the same products in Akeneo PIM. Simultaneous Work ensures that changes to the product edit form are securely saved and seamlessly merged when multiple users are working on the same product by letting users know when someone else is already working on that product edit form. 


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Speed catalog modeling with Family Templates

Family Templates provide an easy and efficient way to kickstart the catalog modeling step in Akeneo PIM by providing pre-defined families for our most popular customer industries. Choose from 40+ templates that include a selection of attributes and properties that are most relevant for the types of products typically offered by that industry. 

Leveraging industry-best practices and the expertise of the Akeneo team, Family Templates are designed to help save time during the initial catalog modeling process and can also be used to adapt existing catalog structures as new product lines are introduced or business needs evolve. 


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Check out these Akeneo Akademy courses

Sign in to access the full course library and acquire the skills needed for successful implementations and expert daily use of Akeneo PIM.

AI-Enhanced Enrichment

Discover how AI-Enhanced Enrichment can amplify productivity, accuracy, and scalability in content creation and translation.

Studio Analytics

Discover Studio Analytics to analyze your omnichannel performance and reshape your enrichment strategy using productivity and business metrics.

Enrichment Workflows

Create Enrichment Workflows that guide business contributors through the enrichment process to enhance team collaboration and productivity and quality of product information.

Showcase Your Products Anywhere

Make product information accessible to teams in Salesforce B2B, CRM, Service Cloud, and more

The new Akeneo App for Salesforce places your Akeneo-powered product records in the center of your Salesforce Clouds. Enable teams with access to up-to-date product information within the Salesforce core platform that they already work in on a daily basis to ensure more consistent customer experiences across sales, service, and e-commerce touchpoints. 


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Activate your products on Wayfair, Grainger, and 350+ retailer and marketplace channels

With more than 350 channels and marketplaces now available, Akeneo Activation simplifies how ecommerce teams manage their sales channels by mapping, transforming, and optimizing Akeneo PIM data to meet channel requirements at scale. 


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Easily share product assets with external teams

Share Assets, the newest feature in the Akeneo PIM Asset Manager, gives you the ability to share product assets via a link that can be included with product exports via Tailored Exports or Product API. Reduce time-consuming manual processes to share assets and speed time to market by delivering a complete package of product information and product assets to the teams who need them. 


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Akeneo App Marketplace: More than 200 apps available

Akeneo’s App Marketplace continues to grow with new apps to help you extend the value of your Akeneo PIM, recent additions include:

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