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In order to deliver an efficient and personalized digital customer experience, we must invest in intelligent product data processing solutions.


Number of Products

2.5 million products

Data Sources

500 active suppliers

24 million technical attributes

As an electrical supplies distributor with more than 2.5 million products, Rexel understands the impact that high quality, reliable product information can have on the customer experience. That’s why they equipped AI technology powered by Unifai and Akeneo PIM to:


  • Enrich 800,000 products to the international classification standard for technical standards, ETIM
  • Provide suggestions for content gaps or missing data with up to 98% accuracy
  • Benchmark 12,000 ETIM classifications over just 3 months

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