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Whitepapers

May 22, 2024

IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

Discover how businesses can seamlessly integrate B2B and B2C operations across multiple channels, leveraging PXM to optimize product experiences, drive engagement, and stay ahead in today's dynamic digital marketplace.

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B2B
B2C

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Delve into the transformative landscape of modern commerce for both B2B and B2C organizations with the latest 2024 IDC Spotlight, From Complexity to Clarity: Transformative Power of Product Experience Strategy in Omnichannel Commerce.

As businesses navigate the dynamic interplay of digital and physical realms, this insightful report unveils the strategic imperative of a Product Experience (PX) Strategy, transcending traditional boundaries of commerce to craft seamless customer experiences. Through a meticulous exploration of Product Experience Management (PXM), discover how businesses can orchestrate product narratives that resonate across diverse channels, fostering engagement, loyalty, and commercial success.

From the strategic nexus of PXM in omnichannel commerce to its tangible benefits in cross-channel retailing and B2B engagement, this report offers invaluable insights for industry leaders and innovators alike. Whether you seek to elevate customer experiences, optimize operational efficiency, or harness the power of data-driven decision-making, the 2024 IDC Spotlight Report was created to help your teams navigate the ever-evolving landscape of B2B and B2C digital commerce.

Embark on a journey of discovery today and unlock the key to sustainable growth and competitive advantage in the digital age from Akeneo and expert analysts at IDC.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.

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Oct 08, 2024

3 Key Trends for the 2024 Holiday Shopping Season

This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.

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