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PXM Champion: Giant Tiger

In recognition of their transformative approach to product information and asset management, Giant Tiger was honored with the 2025 Leadership Award.

Akeneo has helped us bridge the gap between operational efficiency and customer experience. By creating a centralized platform for product and asset management, we’re empowering teams across Giant Tiger to collaborate effectively and drive meaningful results for our customers.

Tim Morrissey Head of eCommerce

At a Glance

Challenges

  • Siloed product data across multiple teams and systems.
  • Inconsistent asset storage with no tagging or structure
  • Slow time-to-market due to inefficient workflows
  • Lack of visibility and collaboration across departments

Benefits

  • Centralized, scalable product information and asset management
  • Faster time-to-market with improved asset search and tagging
  • Increased product data completeness (from 60% to nearly 100% online)
  • Empowered teams to focus on strategic work instead of manual tasks

Giant Tiger: Recipient of the 2025 Leadership Award

In recognition of their transformative approach to product information and asset management, Giant Tiger was honored with the 2025 Leadership Award.

With over 260 stores across Canada, Giant Tiger has earned its reputation as a value-focused, one-stop destination where Canadians can find the greatest value at the lowest price The retailer offers a wide range of products, from groceries and home goods to seasonal items and apparel, while remaining steadfast in its mission: to ensure every dollar spent truly counts. 

Giant Tiger knew it needed a more mature and scalable solution for managing product information to keep pace with the demands of omnichannel retail and digital expansion. By embracing Akeneo, the retailer centralized data, standardized processes, and fostered collaboration across teams—all while unlocking time savings that allowed their marketing and eCommerce teams to work more strategically.

In a market filled with complex technology solutions, Akeneo stood out because it simplifies a complicated process. Its flexibility and robust feature set allowed us to adapt the platform to fit our needs without over-complicating workflows.

Tim Morrissey Head of eCommerce

The Challenges: Fragmented Data and Inefficient Workflows

Before implementing Akeneo, Giant Tiger’s product information lived in scattered spreadsheets and was managed by siloed teams with little visibility into each other’s work. Marketing and eCommerce teams, in particular, struggled with asset management. Images were stored on shared drives with inconsistent folder structures and no standardized tagging.

This lack of organization and centralization led to delays in getting products online. Teams were spending too much time locating images or manually updating content, which slowed down launches and impacted the customer experience. 

Maintaining data quality was also a persistent challenge, especially as product catalogs grew and the company scaled its digital presence. It became clear that Giant Tiger needed a centralized solution to unify its data, streamline workflows, and enable teams to work more efficiently and collaboratively.

 

The Solution: Centralized Content, Strategic Growth

Giant Tiger chose Akeneo for its intuitive interface, scalability, and powerful feature set, starting with foundational tools like Universal Properties and Custom Views, and expanding into advanced capabilities like locale-specific validation rules, error-free import/export, and asset management enhancements. These tools helped centralize and enrich product content while ensuring accuracy and governance across all owned channels.

One major success was the transformation of their asset management process. Utilizing Akeneo’s metadata tagging, asset families, and robust search tools, Giant Tiger’s teams can now find images in seconds rather than hours. This change alone significantly accelerated time-to-market for new products.

Additionally, Giant Tiger leveraged integrations with tools like Contentful, TwicPics, Shopify, and Google Vision to build seamless workflows across its digital stack. Now, marketing and eCommerce teams no longer waste time hunting down files, instead, they focus on strategy and creativity. Even better, other departments have taken notice and are exploring ways to use Akeneo themselves, a testament to the internal leadership Giant Tiger has shown in driving change.

Results include:

  • Time-to-market reduced through centralized, searchable asset management
  • Product listing completeness increased from 60% to nearly 100%
  • Broader internal adoption beyond core teams
  • Shift from operational tasking to strategic execution

Giant Tiger’s success with Akeneo reflects their leadership in digital transformation, not just in technology adoption but in enabling their teams to work smarter, faster, and with greater impact.

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