Case Study: Bath Depot

To help support the implementation of a new product information management system, Bath Depot partnered with Valtech, a global digital agency. Together with Akeneo, Valtech helped integrate Bath Depot’s extensive catalog of around 5,000 products into Akeneo’s Product Information Management (PIM) system, ensuring clean and clear product enrichment.

Among the key challenges that Valtech and Akeneo faced was the task of structuring different kinds of products, such as simple and kit products, into bundles.

Before the Akeneo implementation, Bath Depot had 300 product combinations for bundles with a complicated structure spread between Adobe Commerce and their ERP system. However, with Akeneo and Valtech’s support, this was simplified and optimized into 243 bundle products, each composed of an average of 15 simple products, resulting in more than 3,500 bundle product combinations.

This solution leveraged out-of-the-box Akeneo concepts like Associations and Table Attributes, and allowed Bath Depot to provide customers with an opportunity to customize their products, enhancing the overall shopping experience.

Valtech also supported the connection of InBetween, working closely with the InBetween Partner to ensure successful integration. Moreover, Valtech and Akeneo helped Bath Depot quickly penetrate a new market by enriching almost 700 products within their new lighting product line in less than three weeks.

This collaboration with Valtech and Akeneo, marked by rapid product enrichment, has allowed Bath Depot to extend its market reach, improve customer experience, and streamline product data management.

Additionally, Akeneo PIM allowed Bath Depot to automatically localize country, language, and pricing information for their products. By automating this previously manual process, Bath Depot was able to provide a seamless shopping experience for their customers regardless of their location or language preference, and allowed them to launch more products and expand into new markets faster, decreasing the time-to-market for their products and helping them to stay ahead of the competition.

By centralizing and improving product information in Akeneo PIM, Bath Depot was able to create a more seamless and accurate product catalog for its customers to browse.

This means that customers could easily find the products they were looking for, with detailed descriptions and specifications to help inform their purchasing decisions.

This product information centralization opened the door to exciting hybrid and custom shopping journeys for customers as well; Bath Depot is now able to offer instore demos and stock availability for every product across every channel, so customers could see and touch products in-store before making a purchase online. They’re able to offer a range of shipping options, including ship-to-store, in-store pick-up, and curbside options, which allows customers to choose the option that best suited their needs.

And if the product is unavailable online completely? Customers can just use the store locator feature, which automatically finds the nearest store to the customer’s device with the item in stock, making it easier for customers to find a physical location to visit.

Bath Depot continues to expand and improve its offerings, with plans to integrate print solutions, launch new product lines, introduce two new stores, and expand its presence on marketplaces like Home Depot, Wayfair, and Amazon.

With Akeneo and Valtech, Bath Depot was able to get new products to market faster, reduce inconsistencies in product data, and streamline internal workflows. The result was an increase in operational efficiency, a decrease in time and resource requirements, and an ability to focus on delivering high-quality, personalized customer experiences.

In 2018, Bath Depot migrated to Adobe Commerce to accelerate its eCommerce journey. The migration brought the company immediate results, with online transactions more than doubling (232%) and digital revenue nearly tripling (291%). Adobe Commerce quickly became one of the most important pieces of technology in their ecosystem.

So, when Bath Depot began working with Valtech to implement Akeneo, it was crucial that Akeneo’s PIM system integrated seamlessly with their eCommerce platform. Luckily, the composable nature of Akeneo’s technology means that connecting to Adobe Commerce was a breeze.

The integration between Akeneo and Adobe Commerce also enabled Bath Depot to offer personalized and localized shopping experiences to their customers. Akeneo’s PIM system allowed Bath Depot to easily manage country, language, and pricing variations for their products, while Adobe Commerce’s powerful eCommerce platform provided the ability to present this information to customers in a seamless and effective way.

This allowed Bath Depot to offer customized experiences to customers, no matter where they were located, and helped drive increased online traffic, transactions, and revenue.