IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

en

Akeneo played a significant role in unifying our product data and processes, leveraging improved speed to market.

Mole Valley Farmers

Number of Products

55,000 Products

Data Sources

ERP

Distribution Channels

eCommerce Website

Originally established as an agricultural buying group in 1960, Mole Valley Farmers is now a nation-wide cooperative with a 56-strong store estate spanning its brands – Mole Valley Farmers, Mole Country Stores and Farmdirect – as well as operating its Direct-To-Consumer (DTC) website. Set up by farmers for farmers, Mole Valley’s founding principal of serving and supporting the agricultural community remains at the heart of its operations.

 

Mole Valley Farmers’ product catalogue is now 55,000 SKUs, compared to just 20,000 when it first started the partnership. Witnessing a huge product catalogue growth.

Want to read the full story?

Continue Reading...

Join the Akeneo community!

Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.