Creating the intelligent product cloud that normalizes, enriches, and categorizes product data. Learn More


Akeneo played a significant role in unifying our product data and processes, leveraging improved speed to market.

Mole Valley Farmers

Number of Products

55,000 Products

Data Sources


Distribution Channels

eCommerce Website

Originally established as an agricultural buying group in 1960, Mole Valley Farmers is now a nation-wide cooperative with a 56-strong store estate spanning its brands – Mole Valley Farmers, Mole Country Stores and Farmdirect – as well as operating its Direct-To-Consumer (DTC) website. Set up by farmers for farmers, Mole Valley’s founding principal of serving and supporting the agricultural community remains at the heart of its operations.


Mole Valley Farmers’ product catalogue is now 55,000 SKUs, compared to just 20,000 when it first started the partnership. Witnessing a huge product catalogue growth.

Vous voulez lire l'histoire complète ?

Continuer la lecture...

Want to see more?

Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more