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Rodrigo Neves

Technology Officer

The company, founded in Omaha, Nebraska in 1975, has staked out a reputation as a leading seller and distributor of scientific and laboratory instruments, mainly operating as a B2B distributor servicing other companies or schools around the United States, and around the world.

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Challenge

Even if they don’t realize it, many high school and college students are quite familiar with the products sold by Midland Scientific. 

The company, founded in Omaha, Nebraska in 1975, has staked out a reputation as a leading seller and distributor of scientific and laboratory instruments, mainly operating as a B2B distributor servicing other companies or schools around the United States, and around the world. When these students or professionals alike are in the lab, precision, consistency, and accuracy are essential to a successful experiment.

But unfortunately for Midland Scientific, the company struggled to efficiently manage product information. Even with hundreds of thousands of SKUs, the company used inefficient legacy solutions like spreadsheets to manage and enrich product information, which often led to errors or inconsistency in product information or delays in enrichment. This led to poor experiences for Midland Scientific’s customers, who rely on this information being accurate and consistent to get exactly the right equipment they need. 

With an eCommerce update looming, the company knew it needed to correct and enhance its product information while also accelerating time-to-market. As a result, Midland Scientific turned to a Product Information Management (PIM) solution.

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