Akeneo was crucial to our Magento 2 migration and to the catalogue expansion that has fueled omnichannel growth.
Rachel Morris

Head of eCommerce

The Conran Shop is a well-known brand with a proud history of design and innovation. Founded in 1974 by Sir Terence Conran as the “best-of-the-best” products from his world-renowned Habitat store, the company developed a reputation for classic and cutting edge designs with stores in London, Paris, Tokyo, and many other cities around the world. The company sought to replicate its success in the brick-and-mortar sphere by working to recreate a similar shopping experience online.

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Challenge

The Conran Shop’s physical retail locations were known for their unique layout and diverse offering of products, including “everything from £ 1 drinking glasses to £ 10,000 sofas,” according to Rachel Morris, the company’s head of eCommerce. With their growing eCommerce channel, it was crucial to offer the same unique experience online

What’s more, while the company had along and proud history meant that customers respected and trusted the Conran Shop, it also was forced to deal with outdated product information management tools and processes. This resulted in a slow time-to-market, which hampered the ongoing efforts to expand its digital catalogue.

To address these challenges, as well as to help ensure a successful migration from Magento 1 to Magento 2, the Conran Shop decided to implement a PIM solution.

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