2024 B2B Survey Results
Discover the pressing challenges and shifting trends happening within B2B
Download NowFeaturing real-world applications by industry giants and practical advice for integrating genAI into your business strategy, this report conducted by Forrester dives into how this revolutionary technology is impacting the B2C commerce industry and the tangible benefits of genAI.
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Challenge
Provided by industry analyst firm Forrester, “The State of Generative AI in B2C Commerce Solutions” is a comprehensive exploration into how generative AI (genAI) is transforming B2C commerce, gathering insights from 22 leading B2C commerce vendors and offering a window into the future of customer interaction and product presentation.
The research highlighted in this eBook demonstrates how genAI enables vendors to provide superior support, enhance agent productivity, and generate dynamic product information, ultimately leading to improved customer satisfaction and operational efficiency. Through real-world examples from companies like Best Buy, Wayfair, and Amazon, the report underscores the tangible benefits of genAI, from enhancing customer service to optimizing product listings for SEO.
Download the report now to discover how to unlock the full potential of utilizing genAI in B2C commerce, ensuring that your brand always stays ahead of the curve and at the forefront of innovation.
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Discover the critical challenges facing the B2B industry today, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.
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Unlock the transformative power of AI in your business with actionable insights straight from industry leaders. Discover how top organizations like Karl Lagerfeld and Shop Apotheke are leveraging AI to revolutionize operations, elevate customer experiences, and drive strategic decisions as we outline the most impactful takeaways from sessions held at Unlock 2024. Whether you’re just beginning your AI journey or looking to refine your strategy, this resource will empower you to stay ahead and take advantage of AI.
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Gen Z is passionate about environmental issues, they feel overwhelmed by climate change, leading to fewer green purchases. Learn how to bridge the gap between their values and actions by building trust through transparent, genuine practices without sacrificing convenience or cost.
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