Featuring real-world applications by industry giants and practical advice for integrating genAI into your business strategy, this report conducted by Forrester dives into how this revolutionary technology is impacting the B2C commerce industry and the tangible benefits of genAI.
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Challenge
Provided by industry analyst firm Forrester, “The State of Generative AI in B2C Commerce Solutions” is a comprehensive exploration into how generative AI (genAI) is transforming B2C commerce, gathering insights from 22 leading B2C commerce vendors and offering a window into the future of customer interaction and product presentation.
The research highlighted in this eBook demonstrates how genAI enables vendors to provide superior support, enhance agent productivity, and generate dynamic product information, ultimately leading to improved customer satisfaction and operational efficiency. Through real-world examples from companies like Best Buy, Wayfair, and Amazon, the report underscores the tangible benefits of genAI, from enhancing customer service to optimizing product listings for SEO.
Download the report now to discover how to unlock the full potential of utilizing genAI in B2C commerce, ensuring that your brand always stays ahead of the curve and at the forefront of innovation.
Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
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