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Learn MoreLearn MoreLearn MoreHybrid shopping is a retail model that seamlessly integrates offline and online shopping, enabling customers to easily switch between eCommerce platforms and brick-and-mortar locations throughout their shopping journey. For example, a customer can browse a retailer’s website and read reviews. They could then visit the retailer’s physical store, see the products in person, make their final decision, and complete their purchase. The customer could also purchase the product online and use the BOPIS process instead to collect their order.
Hybrid shopping is characterized by its convenience, elevated customer experience, and competitive advantage. The agile retail model offers customers the flexibility to shop in a way they prefer, integrating the convenience of online shopping and the act of seeing products face-to-face in physical stores. This enhances the customer journey by giving consumers more choices and control while ensuring a seamless experience across multiple touchpoints. Businesses that adopt hybrid shopping have a better advantage over their competitors as they satisfy customers’ diverse preferences, resulting in repeat buyers.
Hybrid shopping impacted retailers’ approach towards holiday events like Black Friday and Cyber Monday. The two offer customers a seamless blend of online and in-store experiences, demonstrating their flexibility and convenience that retains consumers and drives purchases.
Learn how an effective omnichannel strategy can create seamless, personalized experiences no matter where your consumers shop.
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This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and...
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Discover the latest trends impacting this year's biggest shopping days, and learn why ensuring enriched, accurate product information is the key to thriving in the holiday shopping rush.
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