Unlock 2025
Join us to explore how AI-driven commerce can elevate your business
Learn MoreLearn MoreLearn MoreBlack Friday is a significant day after the US holiday, Thanksgiving, and is considered the start of the holiday shopping season. Businesses reduce their prices and offer limited-time discounts and deals on their products, which causes a sense of urgency in customers and puts them in a frenzy, motivating them to make an instant purchase.
Black Friday is characterized by its hybrid shopping experience, offering customers a seamless combination of both online and offline purchases. Physical storefronts allow consumers to engage in face-to-face interactions, and attract them to shop in person with their early openings, extending their hours (or staying open throughout the night!). Whereas, eCommerce gives customers the flexibility, convenience, and ease that come with shopping online, motivating merchants who rather buy without the hustle and bustle of being physically present on Black Friday. Businesses need to make sure customers have a cohesive and consistent experience between the two types of shopping.
This intense event is an opportunity for businesses to make sales which produces higher revenues and increases their conversion rate.
Discover the future of Black Friday shopping as we delve into the evolution of the holiday shopping season and uncover innovative strategies that blend online and in-store experiences. Learn how embracing cutting-edge technologies can make Black Friday a memorable and fulfilling event for both your...
Learn more
This Black Friday, brands like French cosmetics startup Typology, U.S. outdoor retailer REI, and a growing group of other merchants won’t make a sin
Learn more
It’s the most wonderful time of the year…or is it? It’s no secret that the holiday season can be a particularly busy, and therefore profita
Learn more
Akeneo Product Cloud
Product Cloud Packages
PIM Manage & Enrich
SDM - Onboard Suppliers
Syndication - Activate Product Experiences
Shared Catalogs
Insights - Analyze & Act
Integrations
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
