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Learn MoreLearn MoreLearn MoreA product catalog is a digital or printed comprehensive, essential list of detailed information about a company’s products and their details. It usually includes descriptions, specifications, images, and prices. It is a form of a method a company presents its products to customers, prompting them to browse, compare, consider, and make informed purchasing decisions. For example, a sleep product retailer could create a product catalog, showcasing its range of bed frames, mattresses, duvets, and more. The catalog would have high-quality images, enriched descriptions, technical specifications, and other types of information.
Product catalogs enhance customer experience as consumers are provided with detailed information that helps them compare which products they want, and encourages them to make an informed decision. When a product catalog is consistent with enriched data, it also boosts sales as it prevents customers from receiving misinformation. Besides increased revenue, catalogs are also a great marketing tool as the products can be promoted to the public through physical mail or email instead.
Catalogs need to consistently be kept up-to-date with accurate information to not cause problems with customers. PIM easily solves this problem by centralizing all product data and easily has the information reflected on various channels.
A digital product catalog is an interactive listing of all of your products that’s hosted on a website, like a digital brochure, and allows your organization to create a truly omnichannel experience.
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During our PX World Conference, Unlock, in Paris last week, we celebrated not only Akeneo's 10th anniversary but also the Akeneo Spring 2023 Release. In honor of our birthday, here are 10 things you should know about the exciting capabilities that are now available.
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