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Learn MoreLearn MoreLearn MoreA digital shelf refers to the online environment in which products are displayed, discovered, compared, and purchased by consumers. It’s purely online, serving as the virtual equivalent of physical store shelves. For example, a digital shelf on Amazon is a product surrounded by images, descriptions, customer reviews, and pricing. Even simply searching for shoes on a search engine, the digital shelf would be the search results you see.
A digital shelf is greatly advantageous for businesses. Online shopping is typically more convenient, enabling customers to explore a wide range of products, compare prices, and enjoy immediate satisfaction from instantly receiving their purchases. It doesn’t require face-to-face interactions, an attractive feature for many (me included). This yields a higher revenue and allows customers to browse through a variety of products they wouldn’t see in a store. Digital shelves also can reach audiences that aren’t just in their region, displaying the global reach businesses can have.
Customers gain a positive experience with a digital shelf, resulting in fewer returns and customer satisfaction.
The traditional methods that brands and retailers have been using to win customer's attention on the physical shelf for decades won't always translate to the digital shelf. What are the people, processes, and technology you need to win on this digital frontier?
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The retail industry is evolving fast, and 2025 is set to bring exciting changes. Whether it’s the revival of in-store shopping, the rise of social commerce, or AI-driven personalization, retailers are pulling out all the stops to create memorable shopping experiences. Discover the top trends...
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During our PX World Conference, Unlock, in Paris last week, we celebrated not only Akeneo's 10th anniversary but also the Akeneo Spring 2023 Release. In honor of our birthday, here are 10 things you should know about the exciting capabilities that are now available.
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