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Learn MoreLearn MoreLearn MoreProduct Experience Management (PXM) refers to the process of constructing, managing, optimizing, and delivering personalized, engaging, and consistent product information across various digital channels to create a compelling, contextualized customer experience. PXM can curate the ways potential consumers engage with products based on their character. As it relies on accurate product information, it combines with PIM to personalize, localize, and contextualize product data to ensure that customers receive the most relevant and accurate product information based on their preferences, location, or device. For example, A global electronics brand uses PXM to develop product pages for different customer segments. When a user visits the website from the United States, they see the product in English with prices in USD, alongside reviews from customers in their region. Another customer visits the same product page, however, they’re from Germany. They see localized content and reviews in German, with EU product regulations, and prices in Euros. Both customers return to the eCommerce site and see product recommendations based on their browsing history and preferences.
PXM is extremely beneficial and necessary for businesses, for not only customer experience but also customer satisfaction. By tailoring product content to individual consumer preferences, behavior, and demographic data, PXM inclines customers to shop at a business, boosting their loyalty and connection to a brand. Companies especially need PXM to expand their global audience. The solution software ensures that product content is properly localized for different regions, including languages, currencies, and regional regulations, guaranteeing relevance for customers in specific markets.
PXM can have data management issues as managing, localizing, and personalizing large amounts of product data across multiple channels can become overwhelming. However, as I mentioned, PIM combats this by centralizing the data and assists in presenting it in specific forms for specific channels.
In today's competitive landscape, a robust Product Experience Management (PXM) program is vital for staying ahead of the curve. As an expert in the field, Raphael Iscar has learned valuable lessons throughout his 8-year journey in the PIM space. Join him in the latest of a 10-part series as he...
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So, you've decided you want to unlock growth through better product experiences. How do you start? We've got just the thing. Welcome to our series abo
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