Latest

Summer release is here

Learn More
Akeneo-Logo Akeneo-Logo

Digital Transformation

Digital transformation refers to a process in which businesses integrate digital technologies into all aspects of business operations, fundamentally changing how they operate and deliver value to their customers. It involves organizations rethinking traditional business models, processes, and customer experiences to take advantage of new technological capabilities such as artificial intelligence, data analytics, and more. For example, traditional brick-and-mortar stores integrate with eCommerce platforms, offering mobile apps, and using data analytics to improve customer experiences. 

One of the most significant benefits of digital transformation is that businesses are able to collect and analyze data that can result in high revenue. Along with being profitable, digital transformation enhances customer experience and increases agility in an organization. With practical platforms such as eCommerce sites and mobile apps, customers can experience seamless interactions. By enabling companies to become more agile, digital transformation makes it possible for businesses to adapt to market changes and customer demands more rapidly.

Related Resources

Build the Right Ecosystem to Unlock & Accelerate Digital Transformation

The pandemic has accelerated the role of digital channels in customer journeys.

12 Must-Read Akeneo Bylines From 2024

Dive into Akeneo's most impactful bylines of 2024, where industry leaders share their expertise on...

4 Ways AI Can Be Utilized to Impact the Customer Experience

From reducing errors and ensuring data accuracy to delivering personalized recommendations and...