Digital transformation refers to a process in which businesses integrate digital technologies into all aspects of business operations, fundamentally changing how they operate and deliver value to their customers. It involves organizations rethinking traditional business models, processes, and customer experiences to take advantage of new technological capabilities such as artificial intelligence, data analytics, and more. For example, traditional brick-and-mortar stores integrate with eCommerce platforms, offering mobile apps, and using data analytics to improve customer experiences.
One of the most significant benefits of digital transformation is that businesses are able to collect and analyze data that can result in high revenue. Along with being profitable, digital transformation enhances customer experience and increases agility in an organization. With practical platforms such as eCommerce sites and mobile apps, customers can experience seamless interactions. By enabling companies to become more agile, digital transformation makes it possible for businesses to adapt to market changes and customer demands more rapidly.
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