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Learn MoreLearn MoreLearn MoreCyber Monday is an eCommerce term that refers to the online shopping opportunities that occur on the first Monday after the US holiday, Thanksgiving. Every year retailers encourage online shopping by offering special discounts, deals, and promotions on products purchased through their eCommerce site.
Despite being similar, Cyber Monday and Black Friday are different in regards to the customer experience they give. Hybrid shopping is a characteristic of Black Friday, however, Cyber Monday is identified by being purely online and having no physical store involvement. This attracts customers as it’s a convenient way of purchasing products without having face-to-face interactions, and allows them to browse through numerous channels, with access to products globally.
Cyber Monday allows businesses to have the opportunity to make more sales as customers love to receive bargains. It’s also a chance to reach new customers which makes a great first impression and earns businesses a global reach. The online shopping holiday produces a higher conversion rate and generates more revenue.
Discover the latest trends impacting this year's biggest shopping days, and learn why ensuring enriched, accurate product information is the key to thriving in the holiday shopping rush.
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As the iconic holiday shopping season begins, discover how artificial intelligence is revolutionizing the way we shop for gifts this year, offering brands with the opportunity to create personalized recommendations, accurate predictive shipping, improved customer support, and more to ensure that...
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It’s the most wonderful time of the year…or is it? It’s no secret that the holiday season can be a particularly busy, and therefore profita
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