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Learn MoreLearn MoreLearn MoreA distributor is an individual or organization that acts as an intermediary by purchasing a larger amount of product from a manufacturer or supplier, and then reselling it to consumers or to retailers who sell it to customers. This is exemplified by food distributors that buy products from various food manufacturers and then sell them to grocery stores and restaurants.
A distributor contributes to the success of a business by accelerating sales. They provide enterprises with the goods and services they need and help companies reach a wider audience by using their established networks and relationships with retailers and wholesalers. Manufacturers especially benefit from distributors when wanting to expand their business. If they have a desire to reach consumers in other countries, they can partner with an international business distributor who has access to a vast network of retail outlets. They can be provided with valuable insights and detailed data on the types of products or features by the distributor, allowing them to resonate with the target market.
It’s crucial for manufacturers to choose the right distributor to receive the best services needed. It’s necessary that one aligns with their values and goals. However, there are challenges that distributors can present, such as struggling to control large amounts of data. Retailers and distributors have to continuously deal with large volumes of product information, meaning a great number of SKUs (each with their assortment of attributes) are constantly changing. This is solved with PIM, as the solution centralizes product information, allowing distributors to efficiently control and manage the data and the process.
Struggling with inconsistent, outdated, or inaccurate product data? We’re taking a look at ten practical strategies to take control of your product information and ensure it’s always accurate, reliable, and ready to meet customer expectations. From creating a centralized source of truth and...
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