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Related Terms

Voice Search
Value Chain
User-Generated Content
Up-Selling
Time-to-Market
Taxonomy
Supply Chain
Supplier Onboarding
Suppliers
SKUs
Site Search
Return Rate
Return Policy
Product Page
Product Experience (PX) Strategy
Product Experience Management (PXM)
Product Experience
Product Discovery
Product Catalog
Product Bundling
Omnichannel Experience
Natasha’s Law
Multichannel Commerce
Manufacturers
Hybrid Shopping
eCommerce
Distributors
Digital Transformation
Digital Shelf
Cyber Monday
Customer Experience
Cross-Selling
Conversational Commerce
Brick-and-Mortar
Brands
BOPIS
Black Friday
B2C
B2B

Search Engine Optimization (SEO)

SEO (Search Engine Optimization), is the process of optimizing a website, web pages, and content to earn traffic from various search results in search engines. This can be executed by site owners using specific keywords to bring attention to their pages. For example, a blog post about dogs’ appearances being cared and maintained for could use the keyword ‘dog grooming’ or ‘pet grooming’. This keyword would be used in the post’s title, meta description, slug, and much more.

SEO is characterized by increased brand awareness, boosted credibility, generated sales, and cost-effectiveness. The more a brand regularly pops up in search results, the more people are conscious of it. This directly improves brand perception, enabling potential customers to see the business in a different light and steadily have a connection with the brand. Alongside brand awareness comes credibility. Ranking high on search engines increases a business’ trustworthiness as users are more likely to trust a site that appears at the top of search results. And when a brand is reliable, sales are generated. Products are bound to be sold when there are more people attracted to a site, resultantly increasing conversion rates. SEO also lowers advertising costs. A good SEO strategy effectively helps a company rank on search results without having to spend a lot of money on adverts. It allows attention to be re-directed to other marketing strategies.

A PIM system integrated with SEO strategies can improve product visibility, enhance customer experience, and elevate product information. As PIM stores all product-related information, product descriptions can be optimized with keywords, enabling potential customers to easily and swiftly find a product. PIM also localizes product data for different markets in other countries. Combined with SEO, businesses can target region-specific keywords and appear in a distinct area.

Related Resources

Jan 21, 2023 6 min to read

Why Site Search Matters — and How PIM Helps

Building a site search function can be a complex and challenging process. That’s why Akeneo teamed up with our partners Algolia and Capgemini to create this list of tips, tricks, and best practices to help you master all that site search has to offer.

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Dec 10, 2018

Winning the Battle of the Brands: 2019 eCommerce Trends

Meeting 21st-century B2B and B2C customer expectations is an everyday battle for all marketing and eCommerce teams. “Experience-dr

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Dec 04, 2024 6 min to read

 How To Hit The Mark With Amazon A+ Content

Find out how Amazon A+ Content plays a pivotal role in helping brands share their narrative. By streamlining the delivery of product information, styling it in a visually appealing way, and enriching a brand’s narrative and values, businesses achieve increased conversion rates, reduced returns,...

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