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Learn MoreLearn MoreLearn MoreA product page is a dedicated webpage on an eCommerce or brand website that provides detailed information about a specific product such as the product’s features, manufacturer information, and applications. For example, on Amazon, a product page for a pair of headphones might include the product name, detailed specs (e.g. wireless range, battery life), customer reviews, pricing, and an option to choose from a variation of colors. Customers can also view multiple images, watch an instructional video, and click the “Add to Cart” button to begin the purchase process.
A product page plays a critical role in bringing new products to market efficiently. Businesses can instantly update or launch product pages, ensuring products are online as soon as they’re ready, helping to shorten time-to-market. It also contributes to a seamless, positive customer experience by providing an intuitive layout, clear navigation, and significant, accessible information such as product features, pricing, and reviews.
Despite the accessibility of online shopping, some customers prefer receiving their information in a physical store. A brick-and-mortar business offers its consumers human interactions so they may ask questions and get personalized assistance whilst they shop. However, product pages have the advantage of live chats and chatbots, answering customer queries and offering customer support without them having to leave their homes. Product pages can also sometimes display outdated, incomplete, or inaccurate information, such as incorrect product descriptions, leaving customers unsatisfied. Fortunately, this is solved by PIM as it centralizes and automates product data updates, ensuring accurate, consistent, up-to-date information across all product pages.
2024 Amazon Prime Day has officially been announced for July 16-17; if you’re a brand looking to take full advantage of one of the biggest sales events of the year, then you need to think of this as an opportunity to showcase your brand and captivate customers like never before. Discover tips and...
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Find out how Amazon A+ Content plays a pivotal role in helping brands share their narrative. By streamlining the delivery of product information, styling it in a visually appealing way, and enriching a brand’s narrative and values, businesses achieve increased conversion rates, reduced returns,...
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Dive into Akeneo's most impactful bylines of 2024, where industry leaders share their expertise on navigating the ever-evolving retail and eCommerce landscape. Whether you're tackling post-holiday challenges or preparing for the next retail revolution, this curated collection will inspire and equip...
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