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Learn MoreLearn MoreLearn MoreSite Search refers to the search functionality on a website that allows users to search for specific content, products, or information swiftly and efficiently. It helps visitors quickly find what they are looking for by typing keywords or queries into a search bar. For example, an eCommerce website allows customers to search for specific products by typing into its search bar. As the customer types “running shoes,” the site displays auto-suggestions for different brands and models. Once the search query is submitted, the website presents a list of running shoes associated with the keyword.
Site search improves the user experience, allowing customers to find specific content or products quickly and precisely, reducing the frustration of manually browsing through pages of content. An optimized site search can increase sales as it helps customers quickly locate the products they want to buy, bringing them closer to making an order. It can also provide analytics that enables businesses to track user search behavior and products that are frequently searched but not found, helping improve the overall user experience. It makes it possible for businesses to see their customers’ needs and their pain points.
If a search engine is not highly efficient, it may return irrelevant results or fail to match what the customer wanted, leading to frustration and abandonment. Slow site search can impact user experience, especially if it takes too long to generate search results. However, this can be countered by optimizing it by using indexing and caching to ensure faster results.
Building a site search function can be a complex and challenging process. That’s why Akeneo teamed up with our partners Algolia and Capgemini to create this list of tips, tricks, and best practices to help you master all that site search has to offer.
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Struggling with inconsistent, outdated, or inaccurate product data? We’re taking a look at ten practical strategies to take control of your product information and ensure it’s always accurate, reliable, and ready to meet customer expectations. From creating a centralized source of truth and...
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Dive into Akeneo's most impactful bylines of 2024, where industry leaders share their expertise on navigating the ever-evolving retail and eCommerce landscape. Whether you're tackling post-holiday challenges or preparing for the next retail revolution, this curated collection will inspire and equip...
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