You may not be 100% happy with the eCommerce platform that you currently use to run your online store. That’s not uncommon and you’re not alone. Few businesses function the same, and yet traditionally they have chosen off-the-shelf eCommerce platforms to handle all of their complex – and vastly distinct – needs and goals. So, you have your eCommerce platform. Now what do you do and how do you make it work for your business objectives?

What makes a Product Cloud?

A Product Cloud is a complete and composable SaaS-based solution for orchestrating, activating, and optimizing the entire product story in order to drive exceptional omnichannel product experiences across all owned and unowned channels.

Download this infosheet to learn what every Product Cloud should have, and is the basis for the Akeneo Product Cloud.

A Product Cloud is the only solution that allows commerce businesses to manage, orchestrate, activate and optimize the entire product story across channels. Delivering world-class product experiences with a Product Cloud drives revenue growth, reduces return rates, and increases customer satisfaction and loyalty, while reducing time-to-market, increasing agility to be on new channels, and improving employee productivity and impact.
Download this infographic to understand the Akeneo Product Cloud Benefits.

Akeneo Product Cloud 101

 
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Also known as headless, composable commerce is a new, modular way of structuring your tech stack to enable companies to offer a more flexible and transparent customer experience. Instead of being limited by the innovation of one generalised tech company like you would with an all-in-one solution, a composable architecture allows you to choose specialised solutions that innovate faster and better in their space. That way, you can find solutions that fit your specific needs in order to quickly meet changing customer demands.

 

 

Strategy Insights Report! The New Era of eCommerce: Managing New Challenges in Operations & Technology

Retailers and brands explore new ways to capture a piece of the eCommerce market by investing in trending technology while learning to live with supply chain disruptions. Shoppers want a personalized, often mobile, shopping experience. Plus, Digital Commerce 360 shares the latest data trends from the largest online retailers.

Thought leaders in a range of industries agree that global commerce is going through a hugely transformative period. Even before the exceptional global events in 2020, technology and innovation were already altering shopping experiences, both in-store and online, and pushing consumers and companies alike to conduct more business away from brick-and-mortar stores. Since 2020, eCommerce sales have surpassed $4.28 trillion — roughly 18 percent of all retail sales — and are projected to rise above $6.38 trillion, or 21.8 percent of all retail sales, by 2024.

Last year, Akeneo set out to find out more about consumer product experiences by surveying more than 3,500 consumers from seven countries on four continents. We wanted to learn how consumers make decisions when buying products, discover what product information they use to make those decisions, and find out more about general B2C product experiences. This year, we repeated the 2021 survey, with some minor amendments to the questionnaire and sample; the total sample size was 1,800 consumers from eight countries (now including Italy), across four continents.