2024 B2B Survey Results

Discover the pressing challenges and shifting trends happening within B2B

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Whitepapers

Mar 24, 2022

Akeneo 2022 Global B2C Survey: Results Report

Discover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents.

Type

B2C

Challenge

Product Experience Management

Last year, Akeneo set out to find out more about consumer product experiences by surveying more than 3,500 consumers from seven countries on four continents. We wanted to learn how consumers make decisions when buying products, discover what product information they use to make those decisions, and find out more about general B2C product experiences. This year, we repeated the 2021 survey, with some minor amendments to the questionnaire and sample; the total sample size was 1,800 consumers from eight countries (now including Italy), across four continents.

Want to read the results?

We discovered that…

  • Online search engines remain the primary way consumers shop for products, both to find advice and to get professional opinions. However, they still trust in-store sales teams as a crucial source of information when making purchases; consumers want an integrated, omnichannel approach to shopping, not just a digital one.
  • ROBO, or “research-online-buy-offline,” remains a common method of shopping amongst consumers.
  • Consumers care about brand values and will often prioritize them when making purchasing decisions.
  • They also value an ‘enhanced shopping experience’ and would demonstrate that by increased brand loyalty and (to a lesser extent) better vfm (value for money) perceptions.

Discover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents and the analysis of the study data when you download Product Experience Satisfaction Around the World.

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Oct 08, 2024

3 Key Trends for the 2024 Holiday Shopping Season

This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.

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Sep 03, 2024

2024 B2B Survey Results Report

Discover the critical challenges facing the B2B industry today, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.

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Aug 30, 2024

Demystifying AI: Unlocking the Full Potential of AI with a PX Strategy

Unlock the transformative power of AI in your business with actionable insights straight from industry leaders. Discover how top organizations like Karl Lagerfeld and Shop Apotheke are leveraging AI to revolutionize operations, elevate customer experiences, and drive strategic decisions as we outline the most impactful takeaways from sessions held at Unlock 2024. Whether you’re just beginning your AI journey or looking to refine your strategy, this resource will empower you to stay ahead and take advantage of AI.

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