Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn MoreDiscover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents.
Type
Challenge
Last year, Akeneo set out to find out more about consumer product experiences by surveying more than 3,500 consumers from seven countries on four continents. We wanted to learn how consumers make decisions when buying products, discover what product information they use to make those decisions, and find out more about general B2C product experiences. This year, we repeated the 2021 survey, with some minor amendments to the questionnaire and sample; the total sample size was 1,800 consumers from eight countries (now including Italy), across four continents.
We discovered that…
Discover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents and the analysis of the study data when you download Product Experience Satisfaction Around the World.
Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
Read the whitepaper
Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
Read the whitepaper
In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
Akeneo Product Cloud
Product Cloud Packages
PIM Manage & Enrich
SDM - Onboard Suppliers
Syndication - Activate Product Experiences
Shared Catalogs
Insights - Analyze & Act
Integrations
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
