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Whitepapers

Mar 24, 2022

Akeneo 2022 Global B2C Survey: Results Report

Discover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents.

Type

B2C

Challenge

Product Experience Management

Last year, Akeneo set out to find out more about consumer product experiences by surveying more than 3,500 consumers from seven countries on four continents. We wanted to learn how consumers make decisions when buying products, discover what product information they use to make those decisions, and find out more about general B2C product experiences. This year, we repeated the 2021 survey, with some minor amendments to the questionnaire and sample; the total sample size was 1,800 consumers from eight countries (now including Italy), across four continents.

Want to read the results?

We discovered that…

  • Online search engines remain the primary way consumers shop for products, both to find advice and to get professional opinions. However, they still trust in-store sales teams as a crucial source of information when making purchases; consumers want an integrated, omnichannel approach to shopping, not just a digital one.
  • ROBO, or “research-online-buy-offline,” remains a common method of shopping amongst consumers.
  • Consumers care about brand values and will often prioritize them when making purchasing decisions.
  • They also value an ‘enhanced shopping experience’ and would demonstrate that by increased brand loyalty and (to a lesser extent) better vfm (value for money) perceptions.

Discover the detailed results and insights from over 1,800 respondents from eight countries across 4 continents and the analysis of the study data when you download Product Experience Satisfaction Around the World.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.

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Oct 08, 2024

3 Key Trends for the 2024 Holiday Shopping Season

This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.

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