Use the right technologies to unify your retail shopping experience.

The migration of customers to online retail continues. And with those growing numbers come the expectations that your online experience be as good or better than traditional channels. Read our guide, Retail Technologies that Pair Well Together, to learn how to serve a unified retail experience that’s great for your customers and your bottom line. We teamed up with Adobe and other Adobe partners to show how to serve a unified retail experience
that’s great for your customers and your bottom line.

New Report! IDC MarketScape: Worldwide PIM Applications for Commerce 2021

In this new report, IDC analyzed the PIM market and evaluated 16 vendors. The results are in, and Akeneo has been named a Leader in IDC MarketScape: Worldwide PIM Applications for Commerce for the second consecutive time.

Learn how food & drink company Turner Price unlocked growth at scale amidst changing customer behaviours and regulations.

Everyone has noticed the changes in customer demands that 2020 has brought, with online shopping becoming a must-have for businesses. The food & drink industry is no different. On the contrary, online grocery shopping has seen one of the biggest growth spikes with a 54% increase in the US in 2020. It is also subject to more rigorous demands in the area of product information where allergens is a clear example of the importance of accuracy.

The Forrester Wave for Product Information Management Q2 2021

In this Q2 2021 report, Forrester analyzed the PIM market and evaluated the 10 most significant vendors. The results are in, and Akeneo has been named a Strong Performer in the Forrester Wave.

Key excerpts regarding Akeneo include:
“Akeneo is one of a small handful of “born digital” PIM players; its user experience is a particular strength, with the company’s offering providing an intuitive and modern user interface. Reference customers praised Akeneo for its ease of use, describing its hierarchy management as “totally user friendly” and its integrations as “one of the strongest parts of the platform.”

“Akeneo is a good fit for companies that need a PIM built for marketers with minimal IT support needed.”

The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe. We interviewed 3,500 consumers in seven countries. These are the detailed results of our investigation. Our survey shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.

To succeed in modern commerce, you’ll need product experience superpowers

In the battle to grow your business, the key to victory is providing a top-notch product experience to every customer you serve.

Arm product enrichment teams with the superpowers that only a purpose-built, efficient product information management solution can offer — Akeneo PIM.

A glimpse into the future available today.

Consumer demand for superior, instant shopping experiences is higher than ever and the pace of change in eCommerce is not slowing down:

• 2019 online holiday sales reached $138 billion.
• eCommerce growth still outpaces overall retail growth at 14.1% versus 4%.
• 58% of online shoppers shop via mobile.

Early in 2020, Akeneo set out to find out just how important product information and customer experience are to B2B buyers. The answer? Very important. 90% of B2B organizations cite product information management as highly important or a top priority. 

The Akeneo Global B2B Survey 2020 set out to uncover the state of product information management across the globe. We interviewed 1,600 B2B marketing, eCommerce, executive, and IT professionals in seven countries. These are the detailed results of our investigation. Our survey shows that while there are many efficiencies to be gained when it comes to managing product information and delivering product experiences, the rewards of making these improvements can be significant.