Summer Release

Introducing the First Truly Agentic Product Experience Platform

Learn More
Akeneo-Logo

Akeneo 2021 Global B2C Survey: Results Report

You’ll learn the answers to specific questions such as:

  • Where do consumers get the different types of information that help them make purchase decisions?
  • Would consumers reconsider their buying project because of a bad product information experience?
  • Would consumers be willing to pay more for better product information? When brand values are part of the product information shared?

Discover the detailed results and insights from over 3,500 respondents and the analysis of the study data when you download Product Experience Satisfaction Around the World.

Want to read it all?

The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe. We interviewed 3,500 consumers in seven countries. These are the detailed results of our investigation. Our survey shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.

Related Resources

Analyst Report

Akeneo vs. Syndigo: A Head-to-Head PIM Comparison

Choosing the right PIM solution is a strategic decision with long-term implications for your teams,...

Analyst Report

Akeneo vs. Salsify: A Head-to-Head PIM Comparison

Choosing the right PIM solution is no small decision, especially when product experience is core to...

eBook

The Invisible Shelf: Get Your Products Seen, Trusted, and Recommended by AI

As AI transforms how customers discover products, this practical playbook reveals how to make your...

Join the Akeneo community!

Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.