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The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe. We interviewed 3,500 consumers in seven countries. These are the detailed results of our investigation. Our survey shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.
You’ll learn the answers to specific questions such as:
Discover the detailed results and insights from over 3,500 respondents and the analysis of the study data when you download Product Experience Satisfaction Around the World.
Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
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This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.
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