The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe. We interviewed 3,500 consumers in seven countries. These are the detailed results of our investigation.
Our survey shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.
You’ll learn the answers to specific questions such as:
- Where do consumers get the different types of information that help them make purchase decisions?
- Would consumers reconsider their buying project because of a bad product information experience?
- Would consumers be willing to pay more for better product information? When brand values are part of the product information shared?
Discover the detailed results and insights from over 3,500 respondents and the analysis of the study data when you download Product Experience Satisfaction Around the World.