Ready to bring your B2B business into the 21st century?

B2B eCommerce sales have skyrocketed in recent years, fueled by a growing group of digitally-native B2B buyers who expect their B2B buying experiences to be just as compelling as B2C shopping. Make sure you are ready to meet these rising buyer expectations! 

The data days have arrived. Brands and retailers need to focus more intently on product information than ever before as customers continue to become increasingly interested and invested in the importance of the shopping experience. In days gone by, most brands and retailers managed their product information via spreadsheets. But as online, mobile, and other commerce channels have proliferated and continued to grow, the limitations of this legacy solution have become obvious. Now, sales and marketing organizations are turning to Product Information Management — also known as PIM — in order to improve product experience, streamline product data management processes and workflows, and increase productivity. But while PIM is a powerful technology with the potential to improve not just internal operations, but boost sales and reduce product returns, it’s important to get it right from the start. To do so, you need to not only focus on choosing the right solution to meet your business needs, but also ensuring a good implementation across your organization to truly realize the PIM benefits. If your company is ready to get its PIM project off on the right foot, read these top 10 tips and tricks to get the most out of a PIM.

7 key tips for meeting customer expectations in the experience economy :

Meeting consumer expectations is crucial to success — but knowing exactly what those expectations are, and what must be done to meet them, is often easier said than done. That’s why Akeneo came together with our partner Accenture France to find out exactly what consumers expectations are when it comes to omnichannel product experiences, and whether companies are meeting them. The results? Consumer expectations are higher than ever, and companies are missing out by falling short of those expectations — our survey of 1,002 French consumers found that only 7% of consumers are fully satisfied with product information in their multi-channel purchasing journey.

PIM — Unlocking Rapid Omnichannel Growth

Connecting with customers in an omnichannel world is easier said than done. It requires that companies craft compelling customer experiences. Creating these top-notch customer experiences requires the building of near-perfect product experiences, which use consistent product information delivered in context for the channel customers are using, wherever, and whomever, their buyers are.

Customers care about convenience, not channels. They want a consistent and connected experience no matter where they shop, whether it’s online, on mobile apps, or in brick-and-mortar stores.

Our Omnichannel Experience Series of eBooks provides helpful guidance on 6 practices that can help your business deliver an omnichannel experience for today’s channel-less customer.

Discover 6 essential best practices for crafting an outstanding omnichannel experience in this eBook!

Migrating to a new eCommerce platform can be a tedious and time-consuming hurdle — but with help from Akeneo PIM, you can make your migration efforts far easier and faster.

To help you handle the product information-related challenges with a move to a new eCommerce platform, we’ve come up with this guide to how PIM can help ensure your new eCommerce platform is loaded with pristine product information right from the start. It’s designed to help you discover and master your product information processes, create compelling product experiences, and make your team happier and more efficient in the process.

Featured Customer – PIM Report – Fall 2019

The results are in, the votes have been tallied, and Akeneo has come out on top! Akeneo was recently named a Market Leader in the Product Information Management Software category for the Fall 2019 Customer Success Report published by FeaturedCustomers.

Why PIM is Essential?

Product Information Management (PIM) provides the infrastructure your company needs to cost-effectively expand your products, reach more markets, and take advantage of new sales channels. PIM itself may not sound sexy, but it’s a critical foundation for virtually every strategic initiative in eCommerce and product marketing today.PIM allows you to increase marketing productivity, expand to new markets more efficiently, and sell products on new and emerging channels with ease. This leads to climbing sales conversion rates, faster time-to-market, fewer returns, and more. Download this eBook to learn more about why your executive team should be talking about the strategic role that PIM, as a category, will play in your overall expansion strategy.

Are you still managing and enriching product information with spreadsheets?

You’re not alone. Spreadsheets are the most commonly used product information tool out there. The only problem is that spreadsheets are terrible at product information management and enrichment.

This guide is a practical tool that outlines how to simplify your chaotic workflow into one of simplicity and power.