Scaling eCommerce

Why PIM is Essential?

Product Information Management (PIM) provides the infrastructure your company needs to cost-effectively expand your products, reach more markets, and take advantage of new sales channels. PIM itself may not sound sexy, but it’s a critical foundation for virtually every strategic initiative in eCommerce and product marketing today.PIM allows you to increase marketing productivity, expand to new markets more efficiently, and sell products on new and emerging channels with ease. This leads to climbing sales conversion rates, faster time-to-market, fewer returns, and more. Download this eBook to learn more about why your executive team should be talking about the strategic role that PIM, as a category, will play in your overall expansion strategy.