Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn MoreDiscover 7 key tips for meeting customer expectations in the experience economy
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Challenge
7 key tips for meeting customer expectations in the experience economy :
Meeting consumer expectations is crucial to success — but knowing exactly what those expectations are, and what must be done to meet them, is often easier said than done. That’s why Akeneo came together with our partner Accenture France to find out exactly what consumers expectations are when it comes to omnichannel product experiences, and whether companies are meeting them. The results? Consumer expectations are higher than ever, and companies are missing out by falling short of those expectations — our survey of 1,002 French consumers found that only 7% of consumers are fully satisfied with product information in their multi-channel purchasing journey.
How can your team better understand your customers’ expectations and not only meet but exceed them? Download your copy of How Product Information and Product Experience Fuel The Modern Customer Experience today to find out! You’ll learn:
Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
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