How PIM and PXM Fuel The Modern Customer Experience

7 key tips for meeting customer expectations in the experience economy :

Meeting consumer expectations is crucial to success — but knowing exactly what those expectations are, and what must be done to meet them, is often easier said than done. That’s why Akeneo came together with our partner Accenture France to find out exactly what consumers expectations are when it comes to omnichannel product experiences, and whether companies are meeting them. The results? Consumer expectations are higher than ever, and companies are missing out by falling short of those expectations — our survey of 1,002 French consumers found that only 7% of consumers are fully satisfied with product information in their multi-channel purchasing journey.